本次大会由中国新闻出版研究院指导，广西出版传媒集团与百道网联合主办，中国-东盟文化产业研究 院与百道新出版研究院共同承办。中国作家协会党组成员、副主席、书记处书记吴义勤，中国出版协会 理事长邬书林，韬奋基金会原理事长、中国出版协会全民阅读工作委员会主任聂震宁，中国新闻出版研 究院党委书记、院长冯士新，广西壮族自治区党委宣传部副部长、自治区新闻出版局（版权局）局长王 晓华，以及广西出版传媒集团、广西作协等全国数十家出版和文化机构的业界同仁齐聚一堂。 大会现场 11月27日，2025出版品牌影响力大会在广西桂林靖江王府国学堂举行。作为中国出版界品牌建设的年度 标杆盛会，本届大会承续2024年首届荣光，以"焕新·聚力·致远，品牌领航出版未来"为核心，汇聚全国 出版集团领军者、学界专家与品牌主理人，分享品牌建设成果、共探技术变革下的突围路径，聚焦"十 五五"规划建议提出的"培育优秀文化品牌"的方向，为中国出版业以品牌之力破局高质量发展、续写文 化传承新篇注入强劲动能。 致辞：锚定品牌核心，擘画行业发展蓝图 大会伊始，中国作家协会党组成员、副主席、书记处书记吴义勤发表致辞。他深情回顾广西出版的璀璨 历程：从抗战时期"文 ...

Core Insights - The 2025 Publishing Brand Influence Conference was held in Guilin, focusing on brand building and technological transformation in the publishing industry [1] - The "2024/2025 Publishing Brand Influence Report" was released, highlighting nine key trends in the development of sub-brands within the publishing sector [1] Sub-brand Development - The report indicates a significant shift in sub-brand development from being an optional enhancement to a necessary path, with the annual creation of sub-brands increasing from 1 to 44 [1][3] - In 2024/2025, 58.84% of sub-brands saw a year-on-year increase in the number of published titles, while 45.82% experienced a rise in sales revenue [3] - The majority of sub-brands (68.6%) published between 1 to 10 titles annually, with only 14 sub-brands exceeding 100 titles [3] Market Trends - The report identifies structural characteristics in the market, with educational and learning sub-brands showing significant growth, particularly a 39.85% increase in the number of titles [4] - Human and social sciences sub-brands accounted for over 40% of the market, while children's books represented 32.99% [4] - The influence index for various sub-brands increased, with human and social sciences leading at 4457 points, a 45.80% year-on-year growth [4] Group Dynamics - 30 publishing groups account for 68% of sub-brands, with group-affiliated sub-brands making up 66.30% of the total influence index [6] - The top 15 publishing groups hold 86% of the total sub-brands, with China Publishing Group leading with 52 sub-brands [6] - Notably, Guangxi Normal University Press and Commercial Press each have 6 sub-brands in the top 100 influence rankings [6] Brand Building Strategies - The conference emphasized the importance of brand building as a strategic task in the high-quality development phase of the publishing industry [7] - Publishing brands are increasingly focusing on niche markets and employing a composite model of "content + activities + services + community" to engage readers [7] - The concept of transforming readers into co-builders and guardians of brands was highlighted as a key strategy [7] Practical Insights - Industry leaders shared insights on brand construction, emphasizing the need for deep connections, user-centric thinking, and the emotional value of brands [8] - The "Hunan Culture's 'Honest and Sincere' Spirit" was discussed as a foundation for maintaining brand integrity amidst changing times [9] - Successful case studies were presented, showcasing how established brands have maintained their market presence through consistent quality and innovation [9]

2024年首届出版品牌影响力大会于南宁成功举办，成为行业品牌建设的重要交流平台，此次桂林盛 会进一步推动品牌价值从"市场辨识度"向"文化影响力"跃升，为出版业的高质量发展注入持久而深沉的 内生动力。（何继权） 现场设置主旨演讲与沙龙对话环节，来自全国多家出版集团的负责人及行业领军者，围绕子品牌孵 化、融媒体转型、品牌文化影响力提升等关键议题展开深度交流。 山水传文脉，品牌聚知音。11月27日，2025出版品牌影响力大会在桂林举行。本届大会以"焕新·聚 力·致远"为主题，汇聚全国出版行业精英，共探品牌建设路径，为出版业高质量发展注入新动能。中国 作家协会、中国出版协会相关领导，以及自治区党委宣传部、桂林市委宣传部等相关负责人出席活动。 大会由中国新闻出版研究院指导，广西出版传媒集团与百道网联合主办，中国—东盟文化产业研究 院与百道新出版研究院承办。活动延续高规格办会传统，权威发布《2024/2025出版品牌影响力报 告》，系统解析行业竞争格局与用户需求，表彰年度标杆出版机构、优秀子品牌及品牌主理人，其中致 敬优秀子品牌60个，涵盖人文社科、文学、少儿教育、艺术生活、科学新知等多个领域。 ...