Core Insights - The collaboration between Luk Fook Jewelry and Tang Palace Cultural Creative aims to launch jewelry products inspired by the cultural essence of the Tang Dynasty, featuring three major cultural IPs, including the popular "Tang Palace Night Banquet" [1][10] - The project includes over 140 new products, ranging from entry-level to collectible items, integrating culture, art, and commerce through various marketing strategies [1][10] Group 1: Strategic Collaboration - Luk Fook Jewelry and Tang Palace Cultural Creative have formed a strategic partnership to create jewelry that reflects the spirit of the Tang Dynasty [1][10] - The collaboration emphasizes the cultural significance of the Tang Dynasty, aiming to reinterpret Chinese cultural heritage through contemporary jewelry design [1][10] Group 2: Marketing and Sales Strategy - The launch includes a large-scale public exhibition at the Henan Museum, showcasing a 500-square-meter immersive Tang-style space, enhancing consumer engagement [3][10] - The brand utilized a comprehensive marketing approach on platforms like Douyin (TikTok), achieving significant visibility and sales, with the brand's Douyin account seeing a 859.7% increase in followers [7][10] Group 3: Cultural Integration - The partnership extends to cultural programming, with sponsorship of the popular Henan TV show "Chinese Festivals: Mid-Autumn Wonderful Tour," reaching an audience of 660 million [9][10] - The collaboration aims to resonate with contemporary consumers' cultural confidence, establishing a new benchmark for cross-industry integration of cultural and commercial elements [10]