Core Insights - The article discusses the challenges faced by Pop Mart regarding brand trust due to a leaked employee conversation questioning the pricing of a product, while the company is actively working on international anti-counterfeiting efforts to maintain its brand value [1] - Pop Mart's Vice President, Chen Xiaoyun, announced plans to collaborate with Interpol and law enforcement agencies from various countries to enhance anti-counterfeiting actions [1][2] Group 1: Anti-Counterfeiting Efforts - Pop Mart has intercepted over 10 million counterfeit items globally since 2025, covering 61 countries and regions, with a focus on the Labubu and cat series products [2] - The company is establishing a comprehensive system that includes customs interception, judicial litigation, and joint law enforcement to combat counterfeiting [2][3] - Pop Mart has registered with customs in over 30 countries and has formed cooperation mechanisms with the UK, the US, and several European and Southeast Asian nations to intercept counterfeit goods at the source [2] Group 2: Collaboration with Authorities - The Chinese Customs has played a significant role in supporting Pop Mart's anti-counterfeiting initiatives and has led efforts to create a global customs cooperation mechanism [2][3] - The Ministry of Public Security and the State Administration for Market Regulation in China are collaborating to reduce consumer exposure to counterfeit products through coordinated enforcement actions [3] - Pop Mart is also working with law enforcement and judicial authorities to handle cases of counterfeiting, which not only protects the company's rights but also contributes to the global intellectual property protection ecosystem [3]