Core Points - The event at Sanya Joy City on October 3 resulted in injuries due to overcrowding, with participants expressing concerns about safety and the nature of the "red envelope" prizes being mostly paper [2][3][6] - The mall acknowledged the issue, citing a lack of adequate crowd management and an unexpected number of attendees exceeding the venue's capacity [3][6][8] Incident Overview - The anniversary celebration event from October 1 to 8 received significant public interest, leading to a much higher turnout than anticipated on October 3 [6] - During the event, certain areas experienced temporary overcrowding, resulting in some attendees falling [6][8] Emergency Response Measures - The company had established emergency plans prior to the event, including security personnel for crowd management and ongoing announcements to maintain order [7] - Following the incident, staff quickly implemented emergency protocols to alleviate congestion and assist those who fell [7] Future Improvement Plans - To enhance safety for future events, the company has shifted to a ticketed lottery system to better control crowd density [8] - The incident highlighted deficiencies in risk assessment and crowd management, prompting a comprehensive review of the event processes and the development of more effective crowd control mechanisms [8]