Core Viewpoint - The article discusses the significant interest and ongoing negotiations surrounding the potential sale of Starbucks' China business, highlighting the competitive landscape and the implications for the consumer market in China [3][10][12]. Group 1: Acquisition Details - Starbucks has shortlisted several potential buyers for its China business, including Boyu Capital, Carlyle Group, EQT, and Sequoia China, with negotiations expected to conclude by the end of October [3][4]. - The estimated valuation of Starbucks China is around $5 billion (approximately 35.8 billion RMB), making it one of the highest-value divestitures in the consumer sector in recent years [3][4]. - Previous interest in the acquisition has been shown by various firms, including Hillhouse Capital, PAG, and KKR, with some bids valuing the business at 10 times its projected EBITDA of $400 million to $500 million for 2025 [4][10]. Group 2: Competitive Landscape - Starbucks' market share in China has significantly declined from 34% in 2019 to 14% last year, primarily due to increased competition from local brands like Luckin Coffee, which has surpassed Starbucks in sales [10][12]. - The changing consumer preferences and economic conditions have pressured Starbucks to adjust its pricing strategy, including lowering prices on some non-coffee beverages [12]. Group 3: Strategic Partnerships and Future Goals - The potential buyers are recognized for their strong track records in managing and growing consumer brands, with firms like Carlyle and Boyu Capital having experience in the food and beverage sector [6][7][17]. - Starbucks aims to expand its store count in China from 8,000 to 20,000, and the ability of potential buyers to achieve this goal may influence the final decision on the sale [8][12]. - The article notes that the involvement of local capital or strategic partners could enhance operational efficiencies and market competitiveness against local brands [12][13].