Group 1 - Major sports events are becoming a new growth engine for urban consumption, with the upcoming 15th National Games generating significant consumer interest and engagement through social media and merchandise sales [1][25] - The "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season will continue until March next year, aiming to create an immersive experience for consumers during key events like the National Games and APEC summit [1][25] - The integration of sports events with urban culture and tourism showcases the potential for event-driven economic growth, emphasizing the need for host cities to convert visitor traffic into tangible consumption and industrial momentum [1][25] Group 2 - The mascots "Xiyangyang" and "Lerongrong," inspired by the Chinese white dolphin, have resonated with consumers due to their cute designs, leading to high demand for related merchandise [2][4] - The development of licensed products for the National Games includes a wide range of categories, such as toys and crafts, indicating a robust cultural and creative industry behind the event [4][6] - Companies involved in the production of event-related merchandise are leveraging their experience from previous events to meet the high demand, with significant sales figures reported for plush toys and themed products [6][16] Group 3 - The Guangdong-Hong Kong-Macao Greater Bay Area is a major production base for trendy toys, with the National Games serving as a platform for companies to showcase their manufacturing capabilities [14][19] - The event has attracted international buyers, highlighting the appeal of Guangdong-made products and the potential for export growth in the toy industry [14][19] - The sports goods manufacturing sector in Guangdong has seen steady growth, with a reported 7.7% increase in sales revenue year-on-year, outpacing the average growth rate of the province's manufacturing sector [19] Group 4 - The "event+" economic model is driving significant consumer spending in host cities, with the National Games creating new consumption scenarios for visitors [20][28] - Data indicates that major sporting events can lead to substantial increases in local economic activity, with the recent "Su Super" football league generating over 26.2 billion yuan in transactions during its finals [25][28] - The growing enthusiasm for sports among younger consumers is contributing to a surge in sports-related spending, with a 50% year-on-year increase in sports consumption users in Guangdong [29]