"瘦瘦小绿瓶""纤体瓶""轻体瓶""纤畅小蛮腰"……近期，中国新闻网《民生调查局》记者发现，多家茶 饮连锁品牌均推出以羽衣甘蓝为主打的果蔬饮品，并使用"纤体""轻盈"等字眼，让人直接联想到饮品有 减脂瘦身效果。 然而，在产品详情页下方，一行不起眼的小字却写着"瘦瘦、轻盈指新方形瓶型更瘦更轻便、不指代功 能性"。一杯"不另外加糖"的羽衣甘蓝饮品，热量标注为183大卡，相当于一碗米饭。专家指出，目前尚 无证据表明此类饮品具有直接减肥效果。 01 "瘦瘦瓶"的文字游戏 这个夏天，气温一到30℃，郭晓敏（化名）的下午茶准会变成一杯喜茶"去火*纤体瓶"——"加了苦瓜， 店员说可以清热去火。"办公室的同事紧随其后，花19元点一杯"奈雪瘦瘦小绿瓶"，"身边减脂的朋友都 在喝，我也跟着下单。" 中国新闻网《民生调查局》记者注意到，以"羽衣甘蓝"为主打的"轻体""瘦身"概念饮品，正成为喜茶、 奈雪的茶、沪上阿姨、古茗等头部品牌的夏季主推。外卖平台搜索"羽衣甘蓝"，首页几乎被"瘦瘦 瓶""纤体瓶""轻体瓶"等包装刷屏，清一色鲜绿色配图。 大字海报之外，各家都在详情页悄悄埋下"免责声明"。在奈雪的茶点单页面，"奈雪瘦瘦小绿瓶"的海 ...

Core Viewpoint - The rise of kale-based beverages marketed as "slimming" or "light" by major tea brands in China is misleading, as these drinks do not have proven weight loss effects and often contain high calories [1][10][12] Group 1: Product Marketing and Consumer Perception - Major tea brands like Heytea and Nayuki are promoting kale drinks with terms like "slimming" and "light," creating a perception that these products aid in weight loss [2][13] - Despite the marketing, disclaimers on product pages clarify that terms like "slimming" refer to the bottle design rather than any functional benefits [2][10] - The actual calorie content of these drinks can be high; for instance, a 500ml kale drink from Nayuki contains 183 calories, comparable to a bowl of rice [9][10] Group 2: Industry Trends and Competition - The popularity of kale drinks surged after the launch of the "Kale Slimming Bottle" by Heytea, which sold over 3.5 million cups in its first month [13] - The tea industry is experiencing a trend of product homogeneity, with many brands quickly replicating successful products, leading to a saturated market [13][14] - The low technical barriers and mature supply chains in the tea industry facilitate rapid imitation of popular products, resulting in a competitive landscape focused on health claims [14] Group 3: Regulatory and Ethical Considerations - Legal experts highlight that the use of terms like "slimming" may mislead consumers into believing these drinks have weight loss benefits, potentially violating advertising laws [10][11] - Previous instances of misleading advertising in the industry have led to penalties, indicating a need for brands to ensure truthful marketing practices [12]