"瘦瘦小绿瓶""纤体瓶""轻体瓶""纤畅小蛮腰"……近期，中国新闻网《民生调查局》记者发现，多家茶 饮连锁品牌均推出以羽衣甘蓝为主打的果蔬饮品，并使用"纤体""轻盈"等字眼，让人直接联想到饮品有 减脂瘦身效果。 然而，在产品详情页下方，一行不起眼的小字却写着"瘦瘦、轻盈指新方形瓶型更瘦更轻便、不指代功 能性"。一杯"不另外加糖"的羽衣甘蓝饮品，热量标注为183大卡，相当于一碗米饭。专家指出，目前尚 无证据表明此类饮品具有直接减肥效果。 01 "瘦瘦瓶"的文字游戏 这个夏天，气温一到30℃，郭晓敏（化名）的下午茶准会变成一杯喜茶"去火*纤体瓶"——"加了苦瓜， 店员说可以清热去火。"办公室的同事紧随其后，花19元点一杯"奈雪瘦瘦小绿瓶"，"身边减脂的朋友都 在喝，我也跟着下单。" 中国新闻网《民生调查局》记者注意到，以"羽衣甘蓝"为主打的"轻体""瘦身"概念饮品，正成为喜茶、 奈雪的茶、沪上阿姨、古茗等头部品牌的夏季主推。外卖平台搜索"羽衣甘蓝"，首页几乎被"瘦瘦 瓶""纤体瓶""轻体瓶"等包装刷屏，清一色鲜绿色配图。 大字海报之外，各家都在详情页悄悄埋下"免责声明"。在奈雪的茶点单页面，"奈雪瘦瘦小绿瓶"的海 ...

Core Viewpoint - The rise of kale-based beverages marketed as "slimming" or "light" by major tea brands in China is misleading, as these drinks do not have proven weight loss effects and often contain high calories [1][10][12] Group 1: Product Marketing and Consumer Perception - Major tea brands like Heytea and Nayuki are promoting kale drinks with terms like "slimming" and "light," creating a perception that these products aid in weight loss [2][13] - Despite the marketing, disclaimers on product pages clarify that terms like "slimming" refer to the bottle design rather than any functional benefits [2][10] - The actual calorie content of these drinks can be high; for instance, a 500ml kale drink from Nayuki contains 183 calories, comparable to a bowl of rice [9][10] Group 2: Industry Trends and Competition - The popularity of kale drinks surged after the launch of the "Kale Slimming Bottle" by Heytea, which sold over 3.5 million cups in its first month [13] - The tea industry is experiencing a trend of product homogeneity, with many brands quickly replicating successful products, leading to a saturated market [13][14] - The low technical barriers and mature supply chains in the tea industry facilitate rapid imitation of popular products, resulting in a competitive landscape focused on health claims [14] Group 3: Regulatory and Ethical Considerations - Legal experts highlight that the use of terms like "slimming" may mislead consumers into believing these drinks have weight loss benefits, potentially violating advertising laws [10][11] - Previous instances of misleading advertising in the industry have led to penalties, indicating a need for brands to ensure truthful marketing practices [12]

Group 1 - Beijing Human Resources Bureau warns against false advertising regarding title evaluation papers, emphasizing that papers are not mandatory for title applications [1] - Li Auto announces the completion of its "Nine Vertical and Nine Horizontal" high-speed charging network core routes after 2 years and 3 months of development [2] - Tesla's launch of the large six-seat Model Y L has sparked industry attention, with Li Auto's CEO commenting on the competitive landscape for six-seat electric SUVs [3] Group 2 - The investigation into the 7.15 million yuan expenditure on the Niulang and Zhinu sculpture has led to disciplinary actions against local officials [4] - The IPO application of Zhizhi Technology has expired after six months, with Xinhua Huifu as its exclusive sponsor [5] - Allegations of inflated equipment numbers at LeMobai have emerged, with a significant discrepancy between reported and actual quantities of massage chairs [6] Group 3 - Morgan Stanley's CEO indicates that the firm will consider acquisition opportunities, focusing on small firms in wealth and investment management that align with its strategy [7] - Nayuki Tea's marketing of its "Slim Green Bottle" product has been criticized for misleading consumers regarding its functionality [8] - JD.com has modified its delivery guarantee policy, replacing the "20-minute free order" with a "4 yuan coupon" for late deliveries, aiming to enhance overall delivery experience [9] Group 4 - Faraday Future announces a new financing round of 105 million USD, which will support the launch of the FX Super One model and accelerate product and AI technology development [11] - The summer film season has generated a box office of 3.412 billion yuan, with several highly anticipated films set to release in various genres [12]

Group 1 - The "expensive earring" worn by Huang Yang was confirmed to be a glass ornament, not a luxury item as claimed [2] - Three high school students from Huanggang went missing after traveling to Xishuangbanna, with police confirming the situation is serious [3] - The local health committee is investigating the hiring of two Filipino PhD graduates by Liaocheng People's Hospital amid public concerns about their qualifications [5] Group 2 - Nvidia's CEO Huang Renxun discussed AI topics with Lei Jun, emphasizing the significance of AI for both China and the US [7] - AMD announced plans to restart exports of its AI chip MI308 to China, following a review by the US Department of Commerce, leading to a stock price increase [15][16] - OpenAI has included Google Cloud as a service provider for ChatGPT, marking a significant partnership for Google's cloud business [17][18] Group 3 - Meituan's CEO Wang Puzhong claimed that Ele.me has accumulated losses exceeding 150 billion, highlighting the intense competition in the food delivery market [19][20] - The ice cream brand Zhong Xue Gao has been filed for bankruptcy due to insolvency issues, indicating financial distress in the company [21]

Group 1 - The core viewpoint of the articles highlights the impressive sales performance of Nayuki after its strategic upgrade, with significant sales increases driven by innovative products and new store openings [1][4] - The new product "Dai Dai Hua Pan Tao Ice Milk" has quickly gained popularity, ranking second on the delivery platform's trending list, with some stores experiencing a 290% month-on-month sales increase [1] - Nayuki's second Green store opened in Shenzhen, attracting massive crowds and achieving over a thousand orders on its first day, demonstrating strong consumer interest in health-oriented products [1][4] Group 2 - The "Flash Purchase" collaboration with delivery platforms led to a more than 200% year-on-year increase in order volume within 24 hours, positioning Nayuki ahead of other tea brands [1] - The product lineup, including "Daily 500 Vegetable and Fruit Bottle" and "Seasonal Green" series, reflects a growing consumer preference for health-conscious options [3] - Nayuki is accelerating the nationwide rollout of Green stores, with 31 locations opened in major cities, indicating a robust demand for healthy and light food and beverage options [4]

Core Insights - The new tea beverage industry experienced explosive growth during the "May Day" holiday, with some stores reporting sales increases of up to 3000% [4][10][12]. Group 1: Sales Performance - During the "May Day" holiday, the domestic tourism market saw 314 million trips, a year-on-year increase of 6.4%, with total spending reaching 180.269 billion yuan, up 8.0% [7]. - Key retail and catering enterprises reported a sales increase of 6.3% year-on-year, with new tea beverages performing particularly well in popular tourist cities [9]. - Specific stores, such as those in scenic areas, saw significant sales growth, with some locations reporting over 1700% increase in sales [11]. Group 2: Consumer Trends - The combination of tea beverages and cultural tourism has created new consumption scenarios, with promotional activities driving sales [10][14]. - Non-first-tier cities and scenic areas showed significant consumption potential, while first-tier cities remained popular [16]. - Foreign tourist spending at tea beverage stores increased by over 60% during the holiday, indicating a growing interest in Chinese-themed drinks [19][24]. Group 3: Product Innovations - New product launches, such as the "Wood Ginger and Papaya" series by Heytea, achieved daily sales of over 5000 cups in popular shopping districts [28]. - Sweetlala's "Watermelon Smoothie Bucket" became the top-selling product during the holiday, with sales exceeding 1.2 million cups [31]. Group 4: Delivery and E-commerce Impact - The competition among delivery platforms significantly boosted sales for new tea beverages, with some brands experiencing order increases of nearly 10 times [33][36]. - The overall tea beverage delivery volume increased by 106% during the holiday period [36].

Core Viewpoint - The rising popularity of kale drinks in tea shops is driven by consumer demand for healthier options, but their actual effectiveness for weight loss is questionable [1][3][4]. Consumer Confusion - Many consumers believe that kale drinks can aid in weight loss due to marketing terms like "light burden" and "slim" used by various tea brands [1][3]. - The price of kale drinks ranges from 20 to 30 yuan per cup, making them more expensive than traditional tea options [2][7]. Nutritional Analysis - Kale itself does not have direct weight loss effects, and the drinks often contain high sugar and calorie content due to added fruits and sweeteners [3][4][8]. - For example, a 500ml kale drink from Nayuki contains 166.5 calories, equivalent to a bowl of rice, while avocado and coconut milk in other drinks significantly increase their caloric content [4][9]. Legal Opinions - Legal experts suggest that companies should avoid misleading terms like "slim" and must accurately label ingredients and caloric content to comply with consumer protection laws [5][10]. - If companies misrepresent the health benefits of kale drinks, they may face legal consequences, including potential claims for damages [10][11].