Core Viewpoint - The 2025 Unnight Nanjing Life Festival aims to enhance the night economy in the Nanchuan District through a month-long series of diverse activities and events, promoting integration of commerce, tourism, culture, and sports [1][10]. Group 1: Event Overview - The festival runs from July 31 to August 31, featuring a theme of "Unnight Nanjing, Cool Summer" [1]. - It includes a large interactive "Ice Factory" area to create a cool environment and attract visitors [3]. - The festival will host a "City Music Festival" over four nights, featuring local bands and DJs to enhance nighttime entertainment [6]. Group 2: Activities and Promotions - The "City Ice Plan" will distribute 12,000 ice creams to visitors every weekend during the festival [7]. - The festival will feature various themed installations at nine landmarks along the Nanjing Road, offering free ice cream for visitors who participate [7]. - An online campaign will encourage influencers to promote nighttime activities, focusing on five dimensions: play, shopping, appreciation, nurturing, and touring [9]. Group 3: Collaborative Efforts - The festival includes 30 unique activities across six categories: music performances, cultural experiences, family interactions, consumer benefits, food and beverages, and trendy markets [10]. - Various community events will be organized to create new consumption scenarios, such as music markets and discount promotions [12]. - The Nanchuan District aims to leverage the festival to invigorate the night economy and develop the "Nanjing C Bay" urban brand [12].