Core Points - The 2025 Liberation Monument International Consumption Festival officially opened in Chongqing on September 25, showcasing the local gift brand "Yubanli" [1][5] - The exhibition features various products under the "Chongqing Art Creation" and "Chongqing Precision Manufacturing" brands, including Nanshanfang wood carvings and Dazu stone carvings [3][5] Group 1 - The "Yubanli" exhibition serves as an important part of the 2025 Liberation Monument International Consumption Festival, providing a platform for selected brands to showcase their products [5] - Multiple special sessions will be set up in the exhibition area to highlight selected brand products, with staff on-site to explain the products to visitors [7] - Visitors expressed interest in the products, particularly the Nanshanfang tea set, with plans to visit the "Yubanli" flagship store for additional purchases [9]

Core Viewpoint - The 2025 Unnight Nanjing Life Festival aims to enhance the night economy in the Nanchuan District through a month-long series of diverse activities and events, promoting integration of commerce, tourism, culture, and sports [1][10]. Group 1: Event Overview - The festival runs from July 31 to August 31, featuring a theme of "Unnight Nanjing, Cool Summer" [1]. - It includes a large interactive "Ice Factory" area to create a cool environment and attract visitors [3]. - The festival will host a "City Music Festival" over four nights, featuring local bands and DJs to enhance nighttime entertainment [6]. Group 2: Activities and Promotions - The "City Ice Plan" will distribute 12,000 ice creams to visitors every weekend during the festival [7]. - The festival will feature various themed installations at nine landmarks along the Nanjing Road, offering free ice cream for visitors who participate [7]. - An online campaign will encourage influencers to promote nighttime activities, focusing on five dimensions: play, shopping, appreciation, nurturing, and touring [9]. Group 3: Collaborative Efforts - The festival includes 30 unique activities across six categories: music performances, cultural experiences, family interactions, consumer benefits, food and beverages, and trendy markets [10]. - Various community events will be organized to create new consumption scenarios, such as music markets and discount promotions [12]. - The Nanchuan District aims to leverage the festival to invigorate the night economy and develop the "Nanjing C Bay" urban brand [12].

Group 1 - Chongqing is actively building an international consumption center city by aggregating quality consumption resources, innovating consumption scenarios, and promoting industrial integration, leading to sustained urban consumption vitality [1] - Local brands such as Fuling Pickled Vegetables and Chen Changyin's Ma Hua are gaining popularity, expanding into new consumption markets both nationally and globally [1] - The exhibition economy is thriving, with key events like the Smart Expo and West China Expo enhancing their influence and becoming pillars of the modern service industry and economic growth in the city [1] Group 2 - Innovative consumption scenarios like "cave economy," "trail economy," and "cloud economy" are emerging, with transformed air-raid shelters becoming popular venues such as hotpot restaurants and bars, attracting over a million visitors annually [1] - The "cultural + consumption," "art + consumption," and "tourism + consumption" integration is injecting new vitality into urban commerce, with initiatives like the North Warehouse Cultural and Creative Street Night Market appealing to youth [1] - The hotpot industry in Chongqing has achieved full industrial chain development, with 32,000 hotpot restaurants generating a total industrial chain output value of 300 billion yuan [2] Group 3 - The automotive industry is also performing well, with Seres New Energy Vehicle sales reaching 427,000 units last year, a year-on-year increase of 182.8% [2] - Efforts to enhance the consumption environment include the digital transformation of key business districts, creating one national demonstration smart business district and two smart stores [2] - Chongqing is committed to advancing towards the goal of becoming an international consumption center city, continuously enhancing its influence and attractiveness to drive high-quality economic development [2]