Core Viewpoint - The company emphasizes its focus on product upgrades and iterations while maintaining stable sales expenses in the short term, with plans to increase promotional investments in the medium to long term as brand development progresses [1] Group 1: Sales Strategy - The company will continue to implement regular collaborations with celebrities, influencer marketing, and online promotions [1] - Offline marketing activities, such as advertising and ground promotions, will be initiated alongside the expansion of offline channels [1] - Short-term sales expenses are expected to remain stable [1] Group 2: Long-term Plans - In the medium to long term, the company plans to increase promotional investments in line with the different stages of brand development [1] - The focus will be on enhancing brand recognition and accumulating brand momentum [1]