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线下签约 跨越山海的“双向奔赴”持续升温
Mei Ri Shang Bao· 2025-10-14 05:29
Core Insights - The collaboration between the "Xibomama" brand and the "Huazang" digital copyright trading platform marks a significant step in leveraging digital technology to enhance the value of intangible cultural heritage and promote rural revitalization [1][2][5] Group 1: Digital Empowerment and Market Expansion - The "Xibomama" handmade cultural products sold out 5,000 units in just 3 minutes on the "Huazang" platform, showcasing the rapid market acceptance and demand for these products [2][3] - This partnership opens new revenue streams for the "Xibomama" brand, enhancing its market presence and brand effect [2][4] - The efficiency of the collaboration, from initial contact to product launch in under a month, highlights the potential for rapid digital transformation in traditional industries [2][5] Group 2: Cultural Heritage and Community Impact - The "Xibomama" brand incorporates elements of local culture, such as the "Batang Xuanzi" and traditional Tibetan motifs, into its products, aiming to promote and preserve Tibetan cultural heritage [3][6] - The initiative empowers local women, referred to as "Xibomama," to engage in flexible employment, thereby improving their economic conditions and providing them with a stable market for their handmade products [4][5] - The project aims to expand the reach of Batang culture beyond local markets to a national audience, enhancing cultural exchange and economic opportunities [5][6] Group 3: Future Developments and Innovations - Future product developments will include customized items that blend elements from both Jiangnan and Batang cultures, such as incense and wedding gifts, to further enhance market appeal [6] - The "Huazang" platform plans to introduce mechanisms for copyright sharing and traceability, transforming data into tangible economic benefits for local artisans [6]