Core Viewpoint - The inbound tourism market in Sichuan is experiencing significant growth in 2025, driven by supportive policies and innovative measures that enhance visitor experiences and attract international tourists [1][14]. Group 1: Visitor Experience Enhancements - Sichuan's tourism sector has implemented various measures to improve the visitor experience, including innovative ticketing systems and multilingual services to address common challenges faced by international tourists [4][6]. - The Jiuzhaigou scenic area reported a record 383,000 inbound visitors in 2024, a 286% increase year-on-year, with over 180,000 visitors recorded by early June 2025, reflecting a 74% growth [5]. - The Qingcheng Mountain-Dujiangyan scenic area launched a dedicated ticket booking platform supporting 41 currencies, enhancing the payment experience for foreign tourists [6]. Group 2: Product and Service Innovations - Sichuan is continuously innovating its tourism offerings, introducing new experiences and services, such as tax refund points for international shoppers and unique night tours in the Xiling Snow Mountain area [10]. - The Wuhou Shrine scenic area has established a visitor center providing essential services and payment assistance, ensuring a comfortable experience for international guests [8]. - Collaborative efforts with international travel agencies aim to expand the European market, particularly through partnerships with well-known European tourism organizations [10]. Group 3: Policy Support and Market Growth - Sichuan has introduced a series of incentive policies to boost inbound tourism, resulting in record visitor numbers across various scenic spots [13][14]. - In 2024, Sichuan received 229.3 million inbound tourists, with Chengdu alone welcoming 1.14 million foreign visitors, marking a 190% increase [13]. - The provincial government has outlined a comprehensive action plan for 2025-2027 to enhance international tourism services, improve accessibility, and promote Sichuan's unique cultural and natural resources [14].