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接待游客超5800万人次!马年春节四川为何成为世界的年味“坐标”?
Sou Hu Cai Jing· 2026-02-23 14:05
Core Insights - The Spring Festival in Sichuan has seen a significant increase in tourism, with a total of 58.61 million visitors and a tourism expenditure of 44.57 billion yuan, marking year-on-year growth of 14.68% and 13.35% respectively [1] Group 1: Tourism Trends - Sichuan has attracted both domestic and international tourists, becoming a must-visit destination during the Spring Festival [2] - Chengdu ranks as the second most popular city for both "return home" and "reverse New Year" travel, with high demand for flights and hotel bookings [5][6] - The top tourist destinations within Sichuan include Chengdu, Zigong, Leshan, Liangshan Yi Autonomous Prefecture, and Mianyang, with Chengdu being a leading destination for Spring Festival travel [6] Group 2: Popular Attractions - The Jiuzhaigou Scenic Area received 182,700 visitors during the Spring Festival, a 17.70% increase from the previous year, with ticket reservations reaching maximum capacity for seven consecutive days [9] - The Zigong International Dinosaur Lantern Festival has become a highlight, integrating traditional craftsmanship with modern technology, attracting numerous visitors [9] - The Sanxingdui Museum has also gained popularity, with visitors expressing a deeper understanding of ancient civilization through its exhibits [11] Group 3: International Visitor Growth - There has been an 18.7% increase in international visitors, with many expressing a desire to experience authentic Chinese New Year celebrations in Chengdu [12] - Social media reflects a surge in positive experiences shared by both international and domestic tourists, highlighting the vibrant atmosphere and cultural richness of Sichuan during the festival [15][17] Group 4: Transportation and Infrastructure - During the festival period, Chengdu International Airport handled 17,000 flights and 2.64 million passengers, with international flights showing significant growth [17] - The overall bustling tourism scene in Sichuan indicates a shift in how people perceive the essence of the New Year, emphasizing communal experiences and cultural engagement [17]