封面新闻记者 杨金祝 实习生 龚善美 号称"史上最长"的马年春节假期，在沸腾的人声中落下帷幕。 这个春节，四川文旅市场热力十足。九寨沟景区、自贡中华彩灯大世界等地连续多日门票售罄；宽窄巷子、锦里古街人群熙攘，游客一手举着热气腾腾的 美食，一手高举手机，试图框住这满屏的年味；来自西班牙、澳大利亚等地的游客在社交平台上晒出他们在成都的"独家记忆"，评论区里"人多也有攻 略"的智慧分享，如涟漪般持续扩散。 根据文化和旅游部《假日旅游数据测算指引》，经第三方大数据综合测算，2026年春节假期，四川共接待游客5860.97万人次、旅游总花费445.74亿元，同 比分别增长14.68%、13.35%。 这个春节，四川不再只是四川人的四川，它吸引全国及全球的目光，成为无数游客心中那个必须奔赴的远方。 "转个弯就是外国游客" 成都位列热门城市第二位 "春节的成都，不是在景区看人头，就是在去看人头的路上。"2月22日，成都市民阿瓷笑着对记者调侃。 前一天，她带孩子去了东安湖银沙滩。本想着趁假期放松一下，没想到刚到不久，就意识到自己"低估了这座城市的热度"。眼前，沙滩上密密麻麻全是小 朋友，五彩的小桶、小铲子铺了一地。她转头看见 ...

Core Viewpoint - The Spring Festival holiday has seen a vibrant fusion of traditional goods and modern dining, showcasing a rich variety of foods that enhance the festive atmosphere and stimulate economic activity [1]. Group 1: Economic Activity - The "culinary economy" continues to thrive, reflecting robust consumer engagement during the Spring Festival [1]. - Various regions are experiencing a surge in food-related activities, contributing to local economies [1]. Group 2: Consumer Experience - Tourists are actively participating in food experiences, such as tea gatherings and local delicacies, enhancing their festive enjoyment [3][4][15]. - The presence of diverse food options, from traditional snacks to modern culinary offerings, is evident in various locations, indicating a broad appeal to different consumer tastes [6][8][12][21][23].

Core Insights - The article highlights the vibrant economic activity during the Spring Festival, showcasing a blend of traditional and modern culinary offerings that enhance the festive atmosphere [1] Group 1 - The integration of traditional New Year goods with trendy dining options reflects a dynamic food culture during the holiday season [1] - The phrase "舌尖上的经济" (the economy on the tip of the tongue) emphasizes the significant role of food in driving economic vitality during the Spring Festival [1]

齐鲁晚报.齐鲁壹点王佳潼 农历腊月，年味儿渐浓，在昌乐县非物质文化遗产花饽饽制作技艺传承人刘洪梅的工坊里，早已开启了连轴转的"忙年模式"。从日常日均三四百斤的用面 量，到春节高峰期飙升至千斤。虽日产超千个花饽饽，但却依旧供不应求。其产品不仅覆盖山东全省，更远销内蒙古、海南等全国多省市。这个马年春 节，一枚小小的花饽饽，既承载着传统非遗技艺的匠心坚守，也迎来了春节消费升级的新风口，用一团白面、一笼热气，"蒸"出了一条年味经济的火热新 赛道。 清晨开工深夜收工 千枚饽饽赶制新春订单 腊月二十七清晨七点，刘洪梅的花饽饽工坊里已经热气蒸腾、欢笑声不断。案板上则摆满了刚捏制完成的生肖马、面鱼、福袋造型花饽饽，前来取货的顾 客挤满了不大的门头房，连转身都有些费劲。 "我们原来八点半上班，进入腊月就改成七点上班，最后这收尾的几天，天天要加班到凌晨十二点才能收工。"刘洪梅边忙边说。 2026年是农历丙午马年，生肖主题的创意设计，成了刘洪梅花饽饽春节出圈的"核心密码"。 在工坊的展示柜上，一排造型灵动的"发财马"花饽饽格外显眼，这也是今年春节的顶流爆款。"这款'发财马'，肚子里抱着八个小元宝，掰开还有惊 喜。"刘洪梅拿起成品介 ...

Group 1 - The core idea of the articles revolves around the revival of traditional agricultural practices and local products in Guizhou, particularly through the efforts of local entrepreneurs like Chen Yiying and her sister, who have transformed their family tea garden and traditional food production into a thriving business [2][3] - The sisters have successfully integrated online and offline sales channels for their agricultural products, including cured meats and tea, leading to a significant increase in customer orders, especially during the festive season [2][3] - The local market, or "乡场," has evolved from a simple exchange point for goods to a vibrant hub for rural tourism, local brand promotion, and community engagement, reflecting the changing dynamics of rural economies [4] Group 2 - The sisters' business model emphasizes the importance of traditional craftsmanship and local ingredients, which resonate with customers seeking authentic experiences and flavors during the festive season [2][3] - The personal connection and community aspect of the local market are highlighted, showcasing how these markets serve as social centers that foster relationships and cultural traditions, regardless of modern changes [3][4] - The articles illustrate a growing trend where local agricultural products are gaining popularity, driven by consumer demand for quality and authenticity, particularly during significant cultural events like the Lunar New Year [2][4]

Group 1 - The combination of Valentine's Day and the upcoming Spring Festival has significantly boosted travel and hotel bookings, with domestic airline travel increasing over 40% compared to the previous week [1][2] - Popular domestic travel destinations for February 14 include Chengdu, Chongqing, Kunming, Guiyang, and Harbin, with notable growth in routes to non-first-tier cities, showing over 80% year-on-year increase for certain destinations [1][2] - The hotel market experienced a peak in bookings on February 14, particularly in first-tier cities, with high-quality hotels and unique room types seeing over 30% growth in bookings compared to the previous week [2][3] Group 2 - The trend of staying in hotels during the Spring Festival has shifted from a niche choice to a popular trend among returning travelers, with nearly 300 county-level destinations seeing over 100% year-on-year growth in hotel bookings [3] - Short-haul international travel remains popular, with countries like South Korea, Thailand, and Singapore being favored destinations, while long-haul travel to Russia and Egypt has seen significant increases, with Russia experiencing over 160% growth compared to last year [4][5] - To attract Chinese tourists, some countries are organizing events that celebrate Chinese cultural traditions, such as the "Moscow Chinese New Year" festival, enhancing the appeal of international travel during the Spring Festival [5]

Group 1 - Xi'an is launching a series of cultural and tourism activities themed "Xi'an Year, Most Chinese" with a comprehensive "1+6+5+N" activity system, featuring over 150 events across six categories to stimulate the Spring Festival tourism market and boost the local economy [1] - Xi'an MixC is promoting a quality consumption scene with the theme "Journey to the West, Gathering in Chang'an," offering exclusive benefits for visitors, including a no-reservation access to the "Tree of Life" for those with travel or cultural consumption vouchers [1] - Various districts such as Laochenggen G Park and Longfor Xinyuehui will host themed events like "Crystal Dream Fairy Tale Season" and "Lights Ignite New Year, Poetry of Chang'an," integrating commercial consumption with cultural tourism experiences [1] Group 2 - The Qujiang Flying Theatre in the Great Tang Night City is enhancing the cultural tourism experience with immersive flying performances using 180-degree dome projection and holographic technology, allowing visitors to "fly over Tang poetry Chang'an" [2] - The Great Tang Furong Garden is hosting an immersive lantern festival themed "Thousands of Lights Reflecting Chang'an," featuring 39 themed lantern groups and over 300 Tang poems transformed into light and shadow displays [2] - Xi'an is leveraging policy support and platform collaboration for tourism consumption, partnering with major platforms like Tongcheng Travel and Douyin for joint marketing efforts, including promotional pages and live-streaming sales to create a closed-loop for consumer conversion [3]

Group 1 - The core viewpoint of the article highlights the increasing popularity of various types of New Year flowers, particularly among younger consumers who are willing to spend significantly on their favorite varieties [6] - The market for New Year flowers is experiencing heightened enthusiasm this year, with a notable rise in the proportion of trendy flower species [6] Group 2 - The article mentions that certain flower varieties, such as the high-altitude rhododendron, bloom only once every four years, adding to the uniqueness and appeal of specific floral offerings [4] - The article emphasizes the interesting aspects and trends within the New Year flower market, indicating a shift in consumer preferences towards more fashionable and social media-friendly options [6]

Core Insights - The 2026 Spring Festival travel season is set to begin on February 2, with a record 9-day holiday, leading to a surge in tourism, dining, and logistics sectors, blending traditional customs with modern consumption trends [1] Travel Market - The travel market is experiencing strong demand, with pre-bookings for the Spring Festival surpassing last year's figures, indicating multiple travel peaks during the holiday [2] - Popular routes include Guangzhou-Shanghai and Beijing-Shenzhen, with some lesser-known destinations seeing booking increases of over 300% [2] - The trend of "reverse holidaying" is prominent, with cities like Fuzhou and Shantou seeing significant increases in hotel bookings due to their cultural attractions [2] Theme Parks and Family Travel - Chinese-themed amusement parks are gaining popularity, with significant increases in visitor interest, particularly in locations like Zhengzhou and Jiangsu [3] - Family travel is a key driver of growth, with a notable rise in bookings for high-quality accommodations and family-oriented experiences [4] Quality Vacation Demand - There is a marked increase in demand for high-end hotels and standalone vacation rentals, with family-oriented bookings making up over half of the total [4] - The trend of "whole house" rentals is rising, with significant growth in bookings for standalone villas, catering to large family gatherings [4] International Travel - The outbound travel market is booming, with a 60% increase in long-haul travel bookings and a 160% increase in short-haul destinations [5] - Popular destinations include Turkey and New Zealand, with a growing trend of foreign tourists visiting China to experience local customs during the Spring Festival [5] Dining and Logistics - The dining sector is seeing robust demand, with restaurants offering special menus and services for the holiday, leading to increased operational activity [6] - The logistics sector is also experiencing a surge, with significant increases in orders for food and other goods, particularly in regions like Shenzhen [7][8]

Group 1: Core Insights - The upcoming Spring Festival is expected to trigger a significant consumption surge, referred to as the "Golden Week" for consumer spending, with various listed companies competing in the "New Year Economy" [1] - Companies in the cultural tourism sector are innovating by merging traditional culture with modern technology to create comprehensive holiday experiences [2] - The film industry is gearing up for the Spring Festival box office, with multiple companies preparing a diverse lineup of films, indicating a competitive landscape in content creation and marketing [3] Group 2: Cultural Tourism Sector - Cultural tourism companies are enhancing their offerings by expanding spaces, innovating content, and integrating various experiences to transform traditional sightseeing into immersive holiday celebrations [2] - Notable innovations include the "Yuyuan Lantern Festival," which has expanded its format to create a narrative journey that connects historical and modern elements, enhancing brand reputation through community engagement [2] Group 3: Alcohol Industry - The alcohol sector is focusing on high-end product iterations and cultural IP collaborations, with major brands like Kweichow Moutai launching special zodiac-themed products to target the gifting and collectible markets [4] - Marketing strategies emphasize creating immersive experiences and emotional connections, with brands like Jiu Gui Jiu leveraging thematic campaigns to enhance consumer engagement [4] Group 4: Consumer Goods Sector - Companies in the consumer goods sector are focusing on health, convenience, gifting, and experiential aspects in their product offerings for the Spring Festival [5] - Innovations include health-oriented gift boxes and culturally themed products, with companies like Haoxiangni and Laiyifen targeting health-conscious consumers [6] - Sales strategies are increasingly reliant on online and offline integration, with brands like Three Squirrels and Laiyifen enhancing their market penetration through community-focused initiatives [6][7] Group 5: Marketing Strategies - Listed companies are adopting precise and interactive marketing strategies tailored to different consumer segments, enhancing brand engagement through innovative campaigns [7] - Regional specialties are being leveraged to create unique product offerings, as seen with He Bai Group's integration of local high-quality products into their New Year offerings [7] - The overall competition among various industries reflects a shift in consumer preferences towards culturally rich, emotionally engaging, and experiential purchasing processes [7]