四特东方韵系列

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确立特香型标准,四特酒成功晋级“国民香”
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-10 05:53
Core Viewpoint - The implementation of the new national standard for "Te Xiang" (special aroma) liquor, led by Si Te Jiu, is hailed as a milestone for the high-quality development of China's liquor industry, transforming a local specialty into a nationally recognized category [1][5]. Group 1: Recognition Breakthrough - The new standard addresses long-standing misconceptions about "Te Xiang" liquor, which was previously misunderstood as having undesirable flavors. The standard now uses relatable descriptions, making it easier for consumers to understand [5]. - This shift from regional to national recognition establishes a solid foundation for "Te Xiang" liquor to transition from local memory to national awareness [5]. Group 2: Quality Standardization - The new standard introduces scientific quantification of quality, setting specific requirements for various chemical indicators, which enhances consumer perception of quality and provides strict guidelines for production [6]. - The standard emphasizes the advantages of "Te Xiang" liquor in aging processes, moving away from subjective assessments to clear, measurable criteria [6]. Group 3: Craftsmanship and Differentiation - The new standard outlines specific production techniques that distinguish "Te Xiang" liquor from other types, reinforcing its unique characteristics and providing a standardized framework for its production [8]. - This recognition of craftsmanship is expected to promote healthier and more orderly development within the industry, enhancing consumer understanding and facilitating nationwide promotion [8]. Group 4: Strategic Advancement for Regional Brands - The implementation of the new standard marks a significant milestone for regional liquor brands aiming for national recognition, allowing Si Te Jiu to transition from a regional leader to a nationally recognized brand [8]. - This development establishes a unique competitive advantage for Jiangxi's liquor industry within the broader Chinese liquor landscape [8]. Group 5: Brand Evolution - Si Te Jiu has successfully transformed its brand from a local specialty to a nationally recognized product through a well-defined product matrix that caters to evolving consumer preferences [9]. - The brand's journey illustrates the perfect integration of traditional craftsmanship with modern standards, paving the way for regional liquor brands to enter national markets [9].