7月18日，中国酒业协会副秘书长刘振国率队莅临四特酒有限责任公司（以下简称，四特酒公司）开展专项调研。调研团成员包括江西省酒业协会秘书长万 兆宝、中国酒业协会市场专业委员会副秘书长闫一楠、中国酒业协会市场专业委员会程浩等。 四特酒公司副总经理陈彦龙热情接待了调研团一行，陪同参观了万吨酒库、酿酒车间和品牌文化展厅等地，详细介绍了四特酒公司和品牌发展情况。随后， 双方围绕新竞争形势下酒企的破局之道展开了深入交流。 MI GLEAT (0) CI CLEA 735 r pe E BELLE IN High Free Le ETH E E 深耕本土市场，筑牢发展生命线 在白酒行业处于深度调整期的当下，中国酒业协会的到访，让四特酒公司切实感受到了行业"娘家人"的关怀与支持。 实际上，这也正是四特酒公司长期秉持的品牌坚守。多年来，四特酒始终扎根于宜春樟树，情系江西的风土文脉，凝聚江西的集体记忆，酿造出江西的共同 味道。 去年以来，四特酒通过联合江西电视台《了不起的江西名人》《影响世界的江西》系列舞台剧"天工开物"等输出江西特色鲜明的天工文化IP；独家赞助凤凰 网旅行综艺《这局好玩儿》，助力展现江西文旅魅力；联动人民网江西 ...

Core Viewpoint - The implementation of the new national standard for "Te Xiang" (special aroma) liquor, led by Si Te Jiu, is hailed as a milestone for the high-quality development of China's liquor industry, transforming a local specialty into a nationally recognized category [1][5]. Group 1: Recognition Breakthrough - The new standard addresses long-standing misconceptions about "Te Xiang" liquor, which was previously misunderstood as having undesirable flavors. The standard now uses relatable descriptions, making it easier for consumers to understand [5]. - This shift from regional to national recognition establishes a solid foundation for "Te Xiang" liquor to transition from local memory to national awareness [5]. Group 2: Quality Standardization - The new standard introduces scientific quantification of quality, setting specific requirements for various chemical indicators, which enhances consumer perception of quality and provides strict guidelines for production [6]. - The standard emphasizes the advantages of "Te Xiang" liquor in aging processes, moving away from subjective assessments to clear, measurable criteria [6]. Group 3: Craftsmanship and Differentiation - The new standard outlines specific production techniques that distinguish "Te Xiang" liquor from other types, reinforcing its unique characteristics and providing a standardized framework for its production [8]. - This recognition of craftsmanship is expected to promote healthier and more orderly development within the industry, enhancing consumer understanding and facilitating nationwide promotion [8]. Group 4: Strategic Advancement for Regional Brands - The implementation of the new standard marks a significant milestone for regional liquor brands aiming for national recognition, allowing Si Te Jiu to transition from a regional leader to a nationally recognized brand [8]. - This development establishes a unique competitive advantage for Jiangxi's liquor industry within the broader Chinese liquor landscape [8]. Group 5: Brand Evolution - Si Te Jiu has successfully transformed its brand from a local specialty to a nationally recognized product through a well-defined product matrix that caters to evolving consumer preferences [9]. - The brand's journey illustrates the perfect integration of traditional craftsmanship with modern standards, paving the way for regional liquor brands to enter national markets [9].