Core Viewpoint - The implementation of the new national standard for "Te Xiang" (special aroma) liquor, led by Si Te Jiu, is hailed as a milestone for the high-quality development of China's liquor industry, transforming a local specialty into a nationally recognized category [1][5]. Group 1: Recognition Breakthrough - The new standard addresses long-standing misconceptions about "Te Xiang" liquor, which was previously misunderstood as having undesirable flavors. The standard now uses relatable descriptions, making it easier for consumers to understand [5]. - This shift from regional to national recognition establishes a solid foundation for "Te Xiang" liquor to transition from local memory to national awareness [5]. Group 2: Quality Standardization - The new standard introduces scientific quantification of quality, setting specific requirements for various chemical indicators, which enhances consumer perception of quality and provides strict guidelines for production [6]. - The standard emphasizes the advantages of "Te Xiang" liquor in aging processes, moving away from subjective assessments to clear, measurable criteria [6]. Group 3: Craftsmanship and Differentiation - The new standard outlines specific production techniques that distinguish "Te Xiang" liquor from other types, reinforcing its unique characteristics and providing a standardized framework for its production [8]. - This recognition of craftsmanship is expected to promote healthier and more orderly development within the industry, enhancing consumer understanding and facilitating nationwide promotion [8]. Group 4: Strategic Advancement for Regional Brands - The implementation of the new standard marks a significant milestone for regional liquor brands aiming for national recognition, allowing Si Te Jiu to transition from a regional leader to a nationally recognized brand [8]. - This development establishes a unique competitive advantage for Jiangxi's liquor industry within the broader Chinese liquor landscape [8]. Group 5: Brand Evolution - Si Te Jiu has successfully transformed its brand from a local specialty to a nationally recognized product through a well-defined product matrix that caters to evolving consumer preferences [9]. - The brand's journey illustrates the perfect integration of traditional craftsmanship with modern standards, paving the way for regional liquor brands to enter national markets [9].

Core Viewpoint - The newly released national standard for "Special Aroma Baijiu" marks a significant advancement for the industry, enhancing product quality and consumer recognition while establishing a differentiated position for Jiangxi in the Chinese liquor landscape [1][2][3] Group 1: National Standard Implementation - The "Special Aroma Baijiu National Standard" was developed over four years and will be implemented on December 1, aiming to provide a precise description of the special aroma, which was previously misunderstood [1] - The standard was organized by Sijiu Liquor Co., in collaboration with various institutions, covering production enterprises, research institutions, industry associations, and testing agencies [1][2] - The new standard optimizes sensory description terms, making it easier for consumers to perceive and evaluate the special aroma, while also facilitating supervision and inspection by professional organizations [1] Group 2: Technical and Production Innovations - The new standard enhances requirements for total acid, total ester, and the ratio of caproic acid ethyl ester to ethyl acetate, reflecting the advantages of aged special aroma baijiu [2] - It summarizes the typical craft characteristics of special aroma baijiu and introduces numerous production control requirements, emphasizing the uniqueness of its production process [2] - The implementation of the new standard is seen as a milestone for the Jiangxi liquor industry, establishing a quality expression system that consumers can perceive [2] Group 3: Industry Impact and Future Prospects - The release of the new standard signifies a healthier, more orderly, and prosperous phase for the special aroma baijiu industry, providing scientific technical specifications for improving product quality and management [3] - The standard aims to enhance consumer recognition of special aroma baijiu quality, facilitating its nationwide promotion [3] - The changes in the new standard address industry pain points, reducing quality fluctuation risks and supporting the high-quality development of special aroma baijiu [3]