Group 1 - The core theme of the recent forum held by Zhejiang Zhongmei Huadong Pharmaceutical Co., Ltd. was "the endogenous and exogenous of trauma medicine," focusing on the health needs of outdoor sports and innovative industry pathways [1] - The company aims to leverage technology to revitalize traditional herbal medicine in new contexts such as sports protection and chronic disease management, responding to the transformation of outdoor labor groups into outdoor sports groups due to urbanization [1] - Zhongmei Huadong has launched the "Shangke Ling" spray as a protective solution for outdoor sports, emphasizing the integration of traditional herbal medicine with modern scenarios to enhance safe sports practices [1] Group 2 - In recent years, Zhongmei Huadong has proposed an ecological strategy for the ethnic medicine industry, focusing on enhancing the reputation of traditional Chinese medicines while activating traditional applications through digital marketing and sports scene integration [2] - The company plans to initiate at least 15 innovative drug projects annually over the next five years, aiming for breakthroughs in the research of herbal components and international certifications to expand the market for Chinese ethnic medicine [2]