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菜鸟跨境数据:东南亚钟爱盲盒潮玩,非洲热购国产游戏硬件
Guan Cha Zhe Wang· 2025-12-08 12:49
Core Insights - The global cross-border logistics sector is experiencing a peak in transportation as the year-end busy season concludes, with significant growth in order volumes during the Black Friday and Cyber Monday promotions [1] - Cainiao has reported a substantial increase in order volumes across key overseas markets, with a triple-digit percentage growth compared to daily averages [1] Group 1: Market Performance - In the European market, Cainiao's 11 cross-border express lines have seen an increase in shipment volumes, with the UK maintaining a delivery time of within five natural days, leading in local timeliness [1] - The Netherlands and Sweden have shown particularly notable growth in order volumes among the European express lines [1] - Different regional markets exhibit varied purchasing trends, with Southeast Asia focusing on blind box toys, 3C electronic accessories, and bags, while Africa shows high demand for domestic gaming hardware and home goods [1] Group 2: Service Expansion - During the Black Friday period, Cainiao launched a new cross-border small package line covering eight African countries, with plans to expand to South Africa and Egypt by the end of December [1] - The company aims to maintain stable service area timeliness while enhancing its logistics capabilities through technological investments and a global supply chain network [2] - Cainiao offers various logistics services, including "Global Five-Day Delivery," "G2G Core Area Three-Day Delivery," and "Overseas Warehouse Next-Day Delivery," to ensure consumer experience remains unaffected during peak shopping seasons [2]