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国内旅游市场出游人数预订量激增,热门旅游线路被“抢订”
Jin Rong Jie· 2026-01-27 01:38
媒体报道,2026年春节9天假期被称为"史上最长"假期,不少人已提前制订出游计划。某旅游集团媒介 公关经理表示,国内旅游市场出游人数预订量较去年同期激增300%,可以明显感受到国内民俗游、冰 雪游、避寒游成了游客今年首选的出游方向。尽管距离春节假期还有一段时间,不少热门线路已进 入"抢订"阶段,部分产品名额所剩不多。 责任编辑:栎树 华创证券认为,春节假期预订窗口已经打开,国内航线及出境航线预订同比表现较好,海南持续受益于 封关带来的客流量。同时,促进服务消费相关政策持续落地有望催化板块行情。建议持续关注春节前交 通、酒店等预订数据变化及服务消费相关政策带来的投资机会。 股票频道更多独家策划、专家专栏,免费查阅>> 万联证券表示,展望2026年,中央经济工作会议继续将坚持内需主导,建设强大国内市场列为首要任 务,促消费政策导向保持稳定,但受居民资产负债表调整影响,基本面复苏仍需时间,上半年社会服务 板块预计以结构性机会为主。今年春节将形成9天长假期,旅游市场景气度有望进一步提升。 ...
春节旅游热门线路进入“抢订”阶段,出境游与国内游同步升温
Sou Hu Cai Jing· 2026-01-25 15:07
Group 1 - The core viewpoint of the article highlights the significant growth in the tourism market for the upcoming Spring Festival, with both domestic and international travel seeing increased demand [1] Group 2 - In Beijing's Chaoyang District, travel agencies report a high volume of inquiries and bookings, indicating a strong interest in travel plans ahead of the holiday [3] - The outbound tourism market is experiencing robust growth, with long-haul destinations like France, Switzerland, Italy, the UK, Spain, and Portugal seeing a 60% increase in bookings compared to last year, while short-haul destinations have surged by 160% [5] - Domestic travel has also seen a dramatic increase, with a 300% rise in the number of travelers compared to the same period last year, particularly in areas such as folk tourism, snow tourism, and winter escapes [7] - The structure of the tourism market is evolving, with a notable trend towards smaller group travel, as 50% of bookings are for groups of 20 or fewer, emphasizing emotional and cultural experiences [9] - There is a significant increase in hotel bookings at destinations featuring intangible cultural heritage experiences, with Huangshan in Anhui seeing a 170% increase and cities like Jingdezhen in Jiangxi and Quanzhou in Fujian doubling their hotel bookings [9]