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周大生:9月及后续将陆续发布国家宝藏IP新品
Core Viewpoint - The company is restructuring its existing national treasure product line by eliminating non-compliant products and enhancing R&D investment to ensure high-quality offerings in the future [1] Group 1 - The company has conducted a comprehensive review of its existing national treasure series products, deciding to eliminate those that do not align with its new positioning [1] - The company plans to release new national treasure IP products starting from September 2025, with a focus on high craftsmanship, design, and cultural themes [1] - The company aims to leverage its internet marketing advantages and plans to collaborate deeply with well-known domestic content organizations [1]