新华出版社社长、中华人民共和国年鉴社社长匡乐成在活动现场致辞 作为2025太阳岛企业家年会的重要活动之一，"数智赋能新消费论坛"于8月2日在哈尔滨正式拉开帷幕。论坛围绕"共创数智传播，聚力新质消 费"的主题展开，旨在推动实体经济与数字经济的深度融合，提升产品和服务质量，增强品牌竞争力和数字影响力，进而促进我国经济的高质 量发展。 在"国鉴臻选"联合"亲耕""藏域冰泉"品牌发布环节，新华出版社社长、中华人民共和国年鉴社社长匡乐成系统阐述了文化力量对消费产业的深 层赋能作用。他指出，在数智时代，更应强调时间沉淀与文化跃升的重要性。国潮消费受到年轻人的青睐，新文旅品牌异军突起，这些现象的 深层次原因在于文化对年轻人的强大吸引力。 新华出版社作为新华社旗下的出版社，肩负着为国家出版重要出版物的使命。《中华人民共和国年鉴》作为国内唯一的综合性国家年鉴，44年 来始终坚持使用翔实的资料、权威的数据和真实的影像，为党政机关、企业、研究机构及国际社会提供了解中国、研究中国的"工具书"和"参 考系"。匡乐成强调，年鉴作为长周期刊物，每年仅出版一本，这种长周期运作模式使得内容更加精细。而"国鉴臻选"品牌正是延续了这种理 念，旨在 ...

Group 1 - The "2025 Entrepreneur Sun Island Annual Conference: Digital Intelligence Empowering New Consumption Forum" was held in Harbin, Heilongjiang Province, focusing on the theme of digital intelligence in consumption [1][3] - The forum witnessed the launch of new products such as "Guojian Zhenxuan" by Xinhua Publishing House and the "Xinhua Airport Reception Room" [2] - A white paper titled "Healthy Development of the Internet Rental Industry under the Background of Circular Economy" was released, along with the "Ant Group Circular Economy Strategy" [2] Group 2 - A roundtable discussion featured industry leaders discussing the reshaping of corporate marketing concepts in the context of digital intelligence empowering new consumption [4][5] - The "Powering New Consumption: Golden Shield Case Collection" initiative was launched during the forum [7] - The "2025 New Consumption Creative Interactive Marketing Cases" were published, aiming to set benchmarks for industry transformation and guide new technology-driven developments [14]