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辛集:全产业链赋能 千年皮都焕新颜
Sou Hu Cai Jing· 2025-07-25 02:13
Core Insights - The city of Xinji, known as the "Leather Capital of China," is transforming its leather industry by integrating traditional craftsmanship with modern innovation, aiming for a complete industrial chain that includes tanning, garment production, research, design, and sales [1] Group 1: Industry Transformation - Xinji's leather apparel industry is transitioning from winter clothing production to a full range of seasonal, green, fashionable, and personalized products, collaborating with well-known domestic and international brands to expand product variety [2] - The city is actively developing spring and autumn clothing categories, introducing diverse product lines such as national style and outdoor series, while establishing an industrial design innovation center in partnership with prestigious universities [2] Group 2: Brand Development - Xinji is enhancing its influence through a dual-brand strategy of "regional brand + enterprise brand," successfully hosting international leather fashion weeks to create platforms for exchange and cooperation [3] - The upcoming 2025 Xinji International Leather and Fur Fashion Week will showcase high-quality products and host brand launch events, while promoting collective participation in major exhibitions to attract renowned brands [3] Group 3: Green Economy - The tanning industry in Xinji is focusing on green, branded, high-end, and international development, achieving a shift from traditional processing to high-value-added industries through technological innovation [4] - The city has made significant advancements in eco-friendly tanning technologies, such as chromium-free tanning, and has established partnerships with major automotive companies for sustainable leather supply [4] Group 4: Industrial Cluster Development - In the first half of 2025, Xinji will initiate nine key projects with a total investment of 3.117 billion yuan, promoting the "China Leather Capital · Collagen New City" strategy and enhancing the local collagen protein industry [5] Group 5: Technological Innovation - Xinji is building a comprehensive innovation system across the entire leather industry chain through collaboration with universities and the establishment of high-end platforms [7] - The city has developed a leading domestic tanning technology platform and is leveraging e-commerce and live streaming to expand market reach, with online sales projected to exceed 180 million yuan in 2024 [7] Group 6: International Collaboration - Xinji is accelerating technological advancements through international cooperation, engaging with design institutions from Italy and Russia, and participating in global exhibitions to gain overseas orders and introduce advanced techniques [8] - The city is nurturing design talent through competitions and collaborations with universities, resulting in innovative projects that merge traditional techniques with modern materials [8] Group 7: Future Vision - Xinji aims to become a "China Autumn and Winter Apparel Manufacturing Base" and an "International Leather Fashion Center," with the 2025 International Leather and Fur Fashion Week serving as a showcase for its industrial capabilities [8][9]