Core Viewpoint - The "Xinjiang Products Southbound, Guangdong Products Northbound" exhibition hall in Zhaoqing serves as a vital bridge connecting high-quality agricultural products from Xinjiang to the consumer market in Guangdong, enhancing mutual exchange and cooperation between the two regions [3][5][39]. Group 1: Exhibition Hall Overview - The exhibition hall, established in December 2024 by Zhaoqing Supply and Marketing Cooperative, is designed to facilitate the exchange of agricultural products between Xinjiang and Guangdong [4][5]. - It features a variety of Xinjiang's specialty agricultural products, including fresh dates, nuts, and dairy products, catering to the health and taste preferences of Guangdong consumers [9][10][11]. Group 2: Sales and Marketing Strategies - The exhibition hall employs a hybrid sales model combining online and offline strategies to broaden its sales channels, including activities like free tastings and community outreach [18][19][20]. - The "Supply and Marketing Excellent Agriculture" e-commerce platform has created a dedicated "Xinjiang Products Southbound" section, promoting Xinjiang's agricultural products through live streaming and short video marketing [24][25][26]. - Since its establishment, the exhibition hall has achieved sales exceeding 2.4 million yuan, with products like Xinjiang dates and walnuts being particularly popular among consumers [27][28][29]. Group 3: Impact on Regional Development - The establishment of the exhibition hall promotes the exchange and cooperation of specialty products between Xinjiang and Guangdong, contributing to resource sharing and mutual benefits [31][32]. - It supports the development of agriculture in Xinjiang, increasing farmers' incomes and injecting new vitality into rural revitalization efforts [32][36]. - The exhibition hall enhances cultural exchange by integrating Xinjiang's unique cultural elements with its products, fostering emotional connections between the people of both regions [34][36].