Core Points - The recent trend in Wuhan's restaurant industry involves live streaming kitchen activities, showcasing fresh ingredients and cooking processes to attract customers [1][4][9] - Restaurants emphasize the freshness of their ingredients, with many claiming to use vegetables and fish that are prepared on the same day [1][4][7] - The live streaming format is designed to create an immersive experience for viewers, enhancing transparency and trust between restaurants and customers [9][10] Group 1 - Many restaurants in Wuhan are engaging in live streaming to display their cooking processes, with a focus on the visual appeal of flames and fresh ingredients [1][3][4] - Specific promotions, such as a 9.9 yuan potato slice set, highlight the use of fresh, locally sourced ingredients [5] - Some establishments are adopting unique marketing strategies, such as wearing cameras to provide a first-person view of the cooking process [9] Group 2 - The trend includes a strong emphasis on quality assurance, with slogans like "guaranteed freshness" and "no pre-made dishes" being promoted [7][10] - The live streaming phenomenon has led to an increase in short video content showcasing the cooking process, further reinforcing the concept of freshness and quality [13]