Core Viewpoint - The rise of kitchen live streaming in the restaurant industry reflects a shift towards transparency and consumer trust, addressing concerns over food safety and quality [1][2] Group 1: Kitchen Live Streaming - A significant number of restaurants have adopted kitchen live streaming, attracting over 5 million viewers on platforms like Douyin, with some streams having up to 90,000 simultaneous viewers [1] - Kitchen live streaming breaks down information barriers, allowing consumers to see the entire cooking process, which enhances trust between consumers and restaurants [1] - This approach serves as a low-cost, high-efficiency strategy for restaurants, particularly for lesser-known establishments, to build reputation and drive sales through visible sincerity [1] Group 2: Consumer Demand and Industry Trends - Consumer expectations have evolved beyond merely satisfying hunger; they now prioritize food safety and health, seeking transparency in the dining experience [2] - Restaurants are increasingly sharing information about ingredient sourcing and dish development, contributing to a more transparent and regulated industry [2] - The core principle of restaurant operations is highlighted as "sincerity," emphasizing that transparency and genuine engagement with consumers are essential for long-term success in the industry [2]

"我们的鱼都是现杀现做的""蔬菜今天早上刚拣的"，切菜声、炒菜声、火焰升腾的爆炒声，最近几天，武汉多家餐饮店的后厨竞 相开直播，纷纷"晒锅气"。 为达到沉浸式观看效果，一些餐馆厨师甚至在胸前佩戴了运动相机，以第一人称视角直播炒菜过程。 有明火炒菜的直播间人气火爆。直播截屏。 9月15日傍晚，正值饭点。老樊烧菜馆·湖北菜（汉口北店）的直播间，四五口热锅同时作业，火焰升腾的画面，"锅气"扑面而 来。商家还特意展示活鱼、菠菜、西红柿、毛豆等新鲜食材，店员不停强调"上午现拣的菜"。 武汉"小炒当家"推出9.9元土豆片套餐，使用黄心大土豆炸制。主播的镜头在灶火间不断切换"干锅包菜都是阿姨早上手撕的，绝 对新鲜"。 汉口一家烧菜馆的直播间。直播截屏。 在东西湖大自然酒店的直播间，工作人员喊出了"23年品牌，每天现炒现做，保证新鲜"的口号，并推介26元／斤的大棒骨，强 调"品质有保障"。 一家名为"张叔厨房"餐厅直播时，则直接将"猛火现炒"作为简介标签。 武汉光谷一家餐厅。直播截屏。 "客人想看看后厨，我们就直播！"武汉小炒当家的主播称，店里是最近几天跟进参与直播后厨的。公开透明，有助于取得食客的 信任。 有商家在直播间打 ...