Core Viewpoint - The rise of kitchen live streaming in the restaurant industry reflects a shift towards transparency and consumer trust, addressing concerns over food safety and quality [1][2] Group 1: Kitchen Live Streaming - A significant number of restaurants have adopted kitchen live streaming, attracting over 5 million viewers on platforms like Douyin, with some streams having up to 90,000 simultaneous viewers [1] - Kitchen live streaming breaks down information barriers, allowing consumers to see the entire cooking process, which enhances trust between consumers and restaurants [1] - This approach serves as a low-cost, high-efficiency strategy for restaurants, particularly for lesser-known establishments, to build reputation and drive sales through visible sincerity [1] Group 2: Consumer Demand and Industry Trends - Consumer expectations have evolved beyond merely satisfying hunger; they now prioritize food safety and health, seeking transparency in the dining experience [2] - Restaurants are increasingly sharing information about ingredient sourcing and dish development, contributing to a more transparent and regulated industry [2] - The core principle of restaurant operations is highlighted as "sincerity," emphasizing that transparency and genuine engagement with consumers are essential for long-term success in the industry [2]

Core Points - The recent trend in Wuhan's restaurant industry involves live streaming kitchen activities, showcasing fresh ingredients and cooking processes to attract customers [1][4][9] - Restaurants emphasize the freshness of their ingredients, with many claiming to use vegetables and fish that are prepared on the same day [1][4][7] - The live streaming format is designed to create an immersive experience for viewers, enhancing transparency and trust between restaurants and customers [9][10] Group 1 - Many restaurants in Wuhan are engaging in live streaming to display their cooking processes, with a focus on the visual appeal of flames and fresh ingredients [1][3][4] - Specific promotions, such as a 9.9 yuan potato slice set, highlight the use of fresh, locally sourced ingredients [5] - Some establishments are adopting unique marketing strategies, such as wearing cameras to provide a first-person view of the cooking process [9] Group 2 - The trend includes a strong emphasis on quality assurance, with slogans like "guaranteed freshness" and "no pre-made dishes" being promoted [7][10] - The live streaming phenomenon has led to an increase in short video content showcasing the cooking process, further reinforcing the concept of freshness and quality [13]