Core Viewpoint - The Christmas goods industry in Yiwu, Zhejiang, has started its "pre-sale season" earlier this year, with a significant increase in export demand, particularly from South America and Southeast Asia, as compared to the traditional peak period in June and July [2][3]. Industry Overview - Yiwu is recognized as the "world's largest small commodity distribution center," exporting over 20,000 types of Christmas products to more than 100 countries and regions annually [2]. - The city has over 500 Christmas merchants, with exports reaching approximately 3.1 billion RMB in the first four months of this year, marking a year-on-year increase of 107.4% [5]. Market Dynamics - The demand for Christmas products has shifted, with South America, Southeast Asia, and Russia becoming key markets, while the U.S. accounts for only about 10% of Yiwu's Christmas goods exports [3]. - The complexity and quality requirements for Christmas products in the European market have increased, leading to higher profit margins for more intricate designs [5]. Export Performance - In April alone, Yiwu's Christmas goods exports reached 1.9 billion RMB, reflecting a year-on-year growth of 106.4% [5].