Core Insights - Yiwu, known as the "world supermarket," is preparing for the upcoming Christmas season, highlighting its role as the largest distribution center for Christmas goods globally [1][3] - The city exports over 20,000 types of Christmas products, accounting for nearly 80% of the global market, and serves over 100 countries and regions [3][4] - The early start of the Christmas export season this year, with a significant increase in orders beginning in April, indicates a shift in purchasing behavior among international buyers [3][4] Market Dynamics - The export value of Yiwu's Christmas goods reached 5.17 billion yuan in the first three quarters of this year, reflecting a year-on-year growth of 22.9% [3][4] - Diverse market distribution across Europe, Southeast Asia, Central Asia, and the Middle East helps mitigate risks from external market fluctuations [4] - The export markets for Yiwu's Christmas products saw significant growth, with Latin America and the EU increasing by 17.3% and 45.0% respectively [4] Innovation and Product Development - Continuous innovation is crucial for maintaining competitiveness, with companies like Luocheng Craft Co. launching new interactive products, such as a dancing Santa Claus, which is priced 33% higher than traditional items [6] - The local manufacturing ecosystem allows companies to collaborate closely, enabling the launch of approximately 300 new products annually [6] - As the New Year and Spring Festival approach, Yiwu's domestic market for products like New Year paintings and calendars is also experiencing a surge in orders [6] Global Trade Impact - Yiwu's comprehensive product range, quick response times, and efficient trade models position it as an essential player in the global holiday economy, especially amid complex international trade conditions [7]

Core Viewpoint - The Christmas goods industry in Yiwu, Zhejiang, has started its "pre-sale season" earlier this year, with a significant increase in export demand, particularly from South America and Southeast Asia, as compared to the traditional peak period in June and July [2][3]. Industry Overview - Yiwu is recognized as the "world's largest small commodity distribution center," exporting over 20,000 types of Christmas products to more than 100 countries and regions annually [2]. - The city has over 500 Christmas merchants, with exports reaching approximately 3.1 billion RMB in the first four months of this year, marking a year-on-year increase of 107.4% [5]. Market Dynamics - The demand for Christmas products has shifted, with South America, Southeast Asia, and Russia becoming key markets, while the U.S. accounts for only about 10% of Yiwu's Christmas goods exports [3]. - The complexity and quality requirements for Christmas products in the European market have increased, leading to higher profit margins for more intricate designs [5]. Export Performance - In April alone, Yiwu's Christmas goods exports reached 1.9 billion RMB, reflecting a year-on-year growth of 106.4% [5].