Group 1 - The Christmas goods industry in Yiwu, Zhejiang is experiencing a peak shipping season, with strong production and sales of items ranging from Christmas trees to various decorations [1][3] - Since May, production companies in Yiwu have been busy, with some factories implementing a three-shift system to ensure timely order fulfillment [3] - Liu Xiaoqing, a business owner in Yiwu International Trade City, reports working late into the night, with monthly production reaching at least several million yuan [5] Group 2 - Innovative Christmas products, such as Christmas owls and reindeer, are attracting more overseas customers, with sales increasing by 10%-20% compared to the same period last year [7] - According to Hangzhou Customs, from January to July, the export value of Christmas goods from Zhejiang reached 9.11 billion yuan, marking a 23.0% year-on-year increase, with June and July accounting for 72.9% of the total export value [9]

Core Insights - The Christmas goods industry in Yiwu, Zhejiang is experiencing a peak shipping season, with strong production and sales activity observed [1] - From May 2023, various Christmas goods manufacturers in Yiwu have been operating at full capacity to meet orders, with some factories implementing three-shift systems [3] - The export of Christmas goods from Zhejiang reached 9.11 billion yuan from January to July 2023, marking a 23% year-on-year increase [5] Production and Sales Trends - The demand for innovative Christmas products has increased, with new items like Christmas owls and reindeer attracting more overseas customers [5] - Sales for some businesses have risen by 10% to 20% compared to the same period last year [5] - The trend of early ordering and delivery has emerged due to various factors, including trade friction and shipping cost fluctuations [6] Export Dynamics - Yiwu's Christmas goods account for nearly 80% of the global market, with customs innovations facilitating efficient clearance of large volumes of goods [8] - An average of over 1,200 containers are cleared daily at Yiwu port during the peak shipping season [8] - The export markets for Yiwu's Christmas goods are diversifying, with Latin America and the European Union becoming significant growth areas [9] Market Performance - The number of countries and regions importing Yiwu's Christmas goods has reached 145, with notable growth in Latin America and the EU [13] - In the first half of 2023, exports to Latin America and the EU reached 1 billion yuan and 390 million yuan, respectively, with year-on-year growth of 40.8% and 104.6% [13] - Major orders from South American countries like Brazil and Argentina have been recorded, indicating a strong demand in these markets [11]

Core Insights - The article highlights a surge in Christmas-related exports from China, driven by a significant increase in orders from U.S. buyers due to a temporary tariff "window" [1][3] Group 1: Export Trends - U.S. buyers' demand for Christmas accessories has surged by 120% year-on-year since June, with toy orders increasing sixfold, indicating an early peak in Christmas orders [1] - Zhejiang Yiwu's Christmas goods exports reached 310 million yuan from January to April 2025, marking a year-on-year increase of 107.4%, with April alone seeing exports of 190 million yuan, up 106.4% [1] Group 2: Tariff Policy Impact - The U.S.-China tariff agreement on May 14, which suspended 24% of reciprocal tariffs, has led to a concentrated release of orders from U.S. buyers, shifting orders originally planned for Q3 to June [3] - Companies are ramping up production to meet the surge in orders, with reports of factories working overtime, such as a craft company in Guangxi increasing sales by 20%-30% during the promotion period [3] Group 3: Short-term Growth Risks - Experts warn that the current spike in orders reflects a reaction to policy uncertainty, with concerns that demand may decline after the 90-day tariff window closes [4] - The phenomenon of "front-loading" orders may lead to a significant drop in demand post-window, as companies may face a backlog of orders once the initial surge subsides [4] Group 4: Strategic Recommendations for Companies - Companies are advised to diversify their supply chains and reduce reliance on single markets, exploring opportunities in emerging markets under RCEP and the Belt and Road Initiative [5] - Enhancing product competitiveness through technological upgrades and sustainable practices is recommended to build a differentiated competitive advantage in international markets [5] - Establishing a regular policy risk monitoring mechanism is crucial for companies to navigate the complexities of international trade and potential regulatory changes [5][6]

Core Viewpoint - The Christmas goods industry in Yiwu, Zhejiang, has started its "pre-sale season" earlier this year, with a significant increase in export demand, particularly from South America and Southeast Asia, as compared to the traditional peak period in June and July [2][3]. Industry Overview - Yiwu is recognized as the "world's largest small commodity distribution center," exporting over 20,000 types of Christmas products to more than 100 countries and regions annually [2]. - The city has over 500 Christmas merchants, with exports reaching approximately 3.1 billion RMB in the first four months of this year, marking a year-on-year increase of 107.4% [5]. Market Dynamics - The demand for Christmas products has shifted, with South America, Southeast Asia, and Russia becoming key markets, while the U.S. accounts for only about 10% of Yiwu's Christmas goods exports [3]. - The complexity and quality requirements for Christmas products in the European market have increased, leading to higher profit margins for more intricate designs [5]. Export Performance - In April alone, Yiwu's Christmas goods exports reached 1.9 billion RMB, reflecting a year-on-year growth of 106.4% [5].

Group 1 - The Christmas goods ordering season in Yiwu has started earlier this year compared to previous years, with orders coming in as early as January, unlike the usual February or March [1] - The trend of earlier orders is attributed to various domestic and international factors, including rising shipping costs, which prompt foreign clients to place orders ahead of peak shipping periods to avoid increased costs [1] - The Christmas goods industry is labor-intensive and highly seasonal, requiring timely orders to meet delivery deadlines before the Christmas sales period [1] Group 2 - Companies are experiencing "explosion" in warehouse capacity due to the surge in orders, with some firms needing to rent external warehouses to alleviate pressure [2] - The production and shipping timelines have also advanced, with peak shipping now occurring from May to July instead of the traditional June to August, and some companies starting shipments as early as April [2] - The second quarter is expected to see stable growth in exports for the Christmas goods industry, with an increase in order numbers compared to the first quarter, although the total order value may be lower [3]