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全球首个在线旅游国际标准推动平台从“撮合型”向“责任型”转变
Zhong Guo Zhi Liang Xin Wen Wang· 2025-05-16 03:51
Core Points - The article discusses the release of the first international standard for online travel agencies (OTAs) led by China, which aims to standardize online accommodation booking services and address issues like data privacy and hidden charges [1][2][5]. Group 1: Standard Development - The international standard titled "Service Guide for Online Accommodation Booking Platforms" was approved with a high support rate of 97.22%, marking it as the first international standard in this domain [2]. - The standard was developed over three years with contributions from experts across 16 countries and five international organizations, reflecting a global consensus [1][4]. - The process included addressing concerns from various stakeholders, such as the inclusion of accessibility features for elderly and disabled individuals [3][4]. Group 2: Key Features of the Standard - The standard emphasizes "zero-barrier" booking for special groups, listing essential accessibility features like parking, pathways, and service areas [3]. - It discourages unfair trading conditions based on big data analysis of user behavior, aiming to reduce hidden consumption issues [6]. - The standard proposes a fair evaluation system for online reviews, combining technology and manual checks to prevent fake reviews and enhance user trust [7]. Group 3: Industry Impact - The implementation of this standard is expected to shift platforms from a "matching" role to a "responsible" role, promoting sustainable industry development [8]. - It serves as a reference for global online accommodation platforms, showcasing China's openness and aiming to attract more inbound tourism [8]. - The standard aims to minimize information gaps between domestic and international travelers, ensuring a seamless experience from booking to check-in [8].