Core Points - The China International Import Expo (CIIE) showcases the unique cultural and economic elements of Henan province, emphasizing its rich heritage and modern innovations [1][2] - The event features various sectors including traditional Chinese medicine, food, beverages, and arts, highlighting Henan's diverse offerings [1] - Companies like Haoxiangni and Yangshao Wine are leveraging the expo to promote their products and expand their market reach [2] Group 1: Traditional Medicine and Food - The "Medicine in Henan" section features traditional Chinese medicine products from companies like Zhongjing Wanxi Pharmaceutical, aiming to promote Henan's medicinal heritage globally [1] - The "Food in Henan" section showcases renowned local delicacies such as Daokou Roast Chicken and Baijia Cake, enhancing the culinary experience for visitors [1] - Haoxiangni Health Food Company presents its innovative "安心枣" (Safe Dates), addressing dietary concerns for specific consumer groups [1] Group 2: Beverages and Modern Innovations - Yangshao Wine's participation marks its debut at the expo, introducing various product lines to promote Henan's wine culture [2] - The modern tea brand Mixue Ice City adds contemporary elements to the Henan pavilion, launching a limited edition "Brazilian Berry Ice Cream" in collaboration with Brazil's investment promotion agency [2] - Mixue Ice City plans to localize its operations in Brazil, focusing on developing products that incorporate local fruits [2] Group 3: Exhibition and Future Plans - The "City Reception Hall" at the expo features the Xuchang pavilion, which will serve as a long-term exhibition space, hosting over 50 events by 2026 [2] - Local products from companies like Rebekah Wigs and Pang Donglai Foods are showcased, attracting significant attention from attendees [2]