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小红书虚拟电商实战第六天,如何巧选品出单心得分享
Sou Hu Cai Jing· 2025-08-16 02:08
Core Insights - The article highlights the practical experiences of an individual named Lao Chen in the e-commerce sector, emphasizing his hands-on approach and operational efficiency in managing online stores [1][3]. E-commerce Operations - Lao Chen has gained a deep understanding of various e-commerce operations within just six days, including product listing, note publishing, planning, promotion, order processing, and follow-up [1]. - He manages two stores, referred to as "1 Store" and "2 Store," and can efficiently handle both in a single afternoon [1]. Performance Metrics - "2 Store" has listed 60 products and achieved a successful order, while "1 Store" has only attracted 21 visitors without any orders, which Lao Chen considers a normal part of the e-commerce journey [3]. - Lao Chen emphasizes that e-commerce success requires patience and cannot be expected to yield results as quickly as others who have been working for months [3]. Product Selection Strategy - Lao Chen advises that any product can be listed as long as there is evidence of sales, highlighting the importance of extensive testing in product selection [3]. - He outlines three criteria for a product to be worth listing: demand (有人搜), sales (有人卖), and reasonable market capacity (出单量不错) [3]. - For data collection, he uses a tool called the Husky plugin to gather sales information and maintains a spreadsheet for tracking [3]. Sales Analysis - Lao Chen sorts products by sales volume, eliminating the highest and lowest sales items to focus on those with moderate demand [4]. - He believes that products with sales below 100 indicate insufficient demand, while those exceeding 500 face excessive competition, making them unsuitable for his strategy [4]. Operational Focus - In his current approach, Lao Chen prioritizes product variety and testing frequency over meticulous selection, suggesting that extensive testing is key to identifying suitable products for his stores [5]. - He encourages others to adapt his experiences to their own situations, emphasizing that his insights are personal and may not apply universally [5].