Core Insights - The article highlights the practical experiences of an individual named Lao Chen in the e-commerce sector, emphasizing his hands-on approach and operational efficiency in managing online stores [1][3]. E-commerce Operations - Lao Chen has gained a deep understanding of various e-commerce operations within just six days, including product listing, note publishing, planning, promotion, order processing, and follow-up [1]. - He manages two stores, referred to as "1 Store" and "2 Store," and can efficiently handle both in a single afternoon [1]. Performance Metrics - "2 Store" has listed 60 products and achieved a successful order, while "1 Store" has only attracted 21 visitors without any orders, which Lao Chen considers a normal part of the e-commerce journey [3]. - Lao Chen emphasizes that e-commerce success requires patience and cannot be expected to yield results as quickly as others who have been working for months [3]. Product Selection Strategy - Lao Chen advises that any product can be listed as long as there is evidence of sales, highlighting the importance of extensive testing in product selection [3]. - He outlines three criteria for a product to be worth listing: demand (有人搜), sales (有人卖), and reasonable market capacity (出单量不错) [3]. - For data collection, he uses a tool called the Husky plugin to gather sales information and maintains a spreadsheet for tracking [3]. Sales Analysis - Lao Chen sorts products by sales volume, eliminating the highest and lowest sales items to focus on those with moderate demand [4]. - He believes that products with sales below 100 indicate insufficient demand, while those exceeding 500 face excessive competition, making them unsuitable for his strategy [4]. Operational Focus - In his current approach, Lao Chen prioritizes product variety and testing frequency over meticulous selection, suggesting that extensive testing is key to identifying suitable products for his stores [5]. - He encourages others to adapt his experiences to their own situations, emphasizing that his insights are personal and may not apply universally [5].

Core Insights - The article emphasizes the importance of product selection for sellers on the Ozon platform, highlighting that understanding the best-selling categories and selection techniques for the Russian market in 2025 is crucial for success [1][4]. Group 1: Ozon Platform Overview - Ozon is the largest B2C e-commerce platform in Russia, covering multiple product categories. The platform's potential for sellers is increasing as consumer purchasing habits evolve and the e-commerce market rapidly develops [4]. Group 2: Importance of Product Selection - Product selection is a critical aspect of e-commerce operations, directly impacting sales and market competitiveness. A well-thought-out selection strategy can help increase sales, meet consumer demand, and reduce inventory risks [5][8]. Group 3: Ozon Product Selection Techniques - Market research is the first step in product selection, providing valuable product information through various analysis methods [6]. - Monitoring user reviews is essential as they reflect product quality and consumer purchasing intent, aiding in identifying popular items [6]. - Defining the target audience is crucial, as different consumer groups have varying product preferences based on age and gender [7][9]. - Seasonal demand should be considered, as certain products experience higher sales during specific times of the year [10]. Group 4: Recommended Best-Selling Categories for 2025 - Electronics are expected to remain a popular category on Ozon, driven by continuous technological advancements [13]. - Health and beauty products are gaining traction as consumers increasingly prioritize wellness [14]. - Home goods are in demand as they directly affect consumer happiness [15]. - The baby and maternity market is growing, with young parents seeking high-quality products [16]. - Fashion and accessories continue to be significant, with rising consumer interest in style and personalization [17]. - Seasonal products and festive items will see increased demand during holidays [18]. Group 5: Summary of Product Selection Strategies - Sellers on Ozon should integrate market research, user feedback, target demographics, and seasonal trends into their product selection strategies. Adapting and optimizing these strategies in response to market changes will enhance sellers' success on the platform [20].