Workflow
地理标志产品(茶叶
icon
Search documents
云南省地理标志运营中心启动 助推“七彩巅品”走向国际
Zhong Guo Xin Wen Wang· 2025-09-23 14:54
Core Viewpoint - The establishment of the Yunnan Geographical Indication Operation Center aims to enhance the efficiency and reduce costs for enterprises by promoting international standard recognition and eliminating intermediaries [1][2]. Group 1: Overview of the Yunnan Geographical Indication Operation Center - The center is the first "online + offline" and "domestic + international" geographical indication operation platform in China, launched during the second Yunnan International Exchange Event [1]. - It is located in the Kunming Science and Technology City, covering an area of approximately 1,000 square meters, and includes various functional areas such as exhibition halls, negotiation rooms, financial institutions, logistics, and testing [2]. Group 2: Features and Functions of the Center - The center adopts an innovative "1+6+N" government-enterprise cooperation model, linking one operation center with six major e-commerce platforms and expanding to numerous online and offline sales platforms [2]. - It aims to provide unified management, platform, sales, settlement, and branding for geographical indication products, integrating functions such as information release, transaction operation, quality traceability, brand building, and financial services [2]. Group 3: Participation and Product Range - Over 400 enterprises have joined the geographical indication alliance, introducing nearly 200 product categories and listing around 1,000 local specialty products [3]. - The online channels primarily include six major platforms: EasyJet, Alibaba (International Station), Tencent, Meituan, Douyin, and JD.com, while offline operations are linked with Yunnan Kanglv Group tourism sites and EasyJet convenience stores [3]. Group 4: Economic Impact and Future Goals - The center aims to gather resources from various parties to promote information sharing, technical exchanges, and trade in geographical indication products, contributing to the Belt and Road Initiative and injecting new vitality into regional economic development [3].