Core Insights - Longtan Grand Canyon, as the first 5A scenic area in China to declare bankruptcy, has successfully implemented a low-price strategy to attract visitors and enhance its operational model [1][2][3] - The shift from ticket-based revenue to experience-based consumption is becoming essential for scenic areas, with a significant increase in the importance of cost-performance ratio in visitor evaluations [1][2] Group 1: Pricing Strategy - Longtan Grand Canyon's introduction of low-priced items, such as 1 yuan ice pops, has created a strong consumer appeal and increased foot traffic, with the related Douyin topic reaching 420 million views [2] - The scenic area reported a 327% year-on-year increase in visitor numbers and a 40% rise in merchandise sales after adopting the low-price strategy [2][3] Group 2: Experience Economy - The focus on creating immersive experiences, such as the "Longtan Secret Realm" theater and geological study camps for youth, has transformed the scenic area from a ticket-based economy to an experience-based economy [3] - Longtan Grand Canyon's approach emphasizes enhancing overall service quality and visitor satisfaction, moving away from reliance on high-margin products [3]