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烟台今年力争接待游客超1亿人次,实现旅游收入1200亿元
Qi Lu Wan Bao· 2025-12-04 02:09
Core Viewpoint - Yantai City is implementing various measures to boost cultural and tourism consumption, aiming for high-quality development and a vibrant tourism experience for residents and visitors [1] Group 1: Policy and Initiatives - The city has introduced the "Implementation Plan for Further Cultivating New Growth Points to Prosper Cultural and Tourism Consumption," which includes specialized plans for industrial tourism, accommodation, and scenic area renovations [2] - Yantai successfully hosted national cultural and tourism consumption demonstration city exchange activities and launched a comprehensive work plan to expand cultural and tourism consumption [2] Group 2: Tourism Statistics and Growth - From January to October, Yantai welcomed 14.4041 million high-speed rail tourists, marking a 23.1% year-on-year increase [2] - The city has organized nearly 1.8 billion local tourism visits through various themed marketing campaigns and local travel promotions [2] Group 3: Industry Integration and Events - Yantai is promoting multi-chain collaborative development in the cultural and tourism industry, with differentiated development of marine tourism and the introduction of 10 premium study tour routes [3] - Over 7,000 cultural and tourism events have been held, including large-scale performances like the Yantai Music Festival, enhancing the city's image as a vibrant cultural hub [3] Group 4: Marketing and Outreach - The city has established a new marketing matrix with a total of 6.4 million followers across various platforms, achieving 3.2 billion total views [3] - Yantai's Weibo account was recognized as one of the "Top Ten Cultural and Tourism Management Weibo Accounts" in the country, highlighting its influence in domestic tourism [3] Group 5: Future Goals - The Yantai Cultural and Tourism Bureau aims to receive over 100 million tourists and achieve a tourism revenue of 120 billion yuan by the end of the year [3]