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调研速递|洽洽食品接受全体投资者调研 透露多项业务发展要点
Xin Lang Cai Jing· 2025-09-15 11:11
Core Viewpoint - Company held an online investor reception event to discuss various aspects of its business, including planting investments, e-commerce operations, channel performance, and overseas market strategies [1] Planting Investment Situation - Company has a total of 28,000 acres for pecan and macadamia nut cultivation, with 12,000 acres self-owned for pecans and 3,000 acres for macadamia nuts, while collaborating on an additional 13,000 acres for pecans [2] - Currently, the company does not have self-owned sunflower seed planting bases and uses an order agriculture model for sunflower seed sourcing, with plans to increase overseas trials for sunflower seeds in the future [2] E-commerce Business Planning - Investors expressed interest in promoting konjac products on the company's e-commerce live streaming platform, which the company will relay to its e-commerce department [3] - To address low gross margins in e-commerce, the company plans to optimize product structure, customize exclusive products, launch new items, enhance Douyin live streaming, and strengthen content marketing to improve sales and operational quality [3] Channel Performance and Planning - In the first half of 2025, the company reported continuous revenue growth from Sam's Club and snack wholesale stores [4] - The company plans to expand these channels further in the second half of the year and continuously introduce suitable products [4] Overseas Market Layout - Company aims to focus on the Southeast Asian market, increasing new product promotions and channel breakthroughs while enhancing content marketing and interaction with global consumers [5] - Currently, the main overseas products are sunflower seeds, with plans to promote nuts, crispy potato chips, and konjac products in the future [5] Raw Material Situation - In the first half of 2025, the cost of sunflower seed raw materials increased by approximately 10-15% compared to the same period last year [6] - The company sources sunflower seeds primarily from Xinjiang and Inner Mongolia and plans to enhance overseas trial planting while optimizing procurement models and decision-making efficiency to stabilize raw material price fluctuations [6] Other Business Dynamics - The company will increase online promotion and offline channel expansion for nut milk products [7] - Ice cream products are currently being trialed on platforms like JD, Tmall, and Pinduoduo, with positive results [7] - Konjac products are in trial sales in some Southeast Asian countries and online channels, with plans for gradual offline launches in key domestic cities [7]