Core Viewpoint - The company reported a decline in overall revenue for the first half of 2025, primarily due to the timing of the Spring Festival and a decrease in traditional supermarket business scale, despite an increase in sales expenses aimed at brand building and new product promotion [1][2] Group 1: Revenue and Sales Performance - The company's revenue scale decreased in the first half of 2025, influenced by the Spring Festival timing and a decline in traditional supermarket business [1] - The company increased its sales expenses in the first half of 2025 to enhance brand building, new product promotion, and channel expansion, which are expected to yield long-term benefits [1] - The revenue from the distribution model saw a decline due to the company's strategic decision to reduce low-efficiency products while focusing on core items [2] Group 2: Future Outlook and Strategy - The company plans to accelerate the pace of new product launches across various channels in the second half of 2025 to improve market scale [1] - The ongoing multi-category strategy aims to enhance both brand and product upgrades, which is expected to release further sales potential [2] - The company is committed to improving the quality of its distributors to boost the scale of its distribution model business [2]