Core Insights - The article highlights the vibrant consumption market in China during the National Day holiday, emphasizing the growth of night economy and innovative consumption experiences in Zhejiang province [1][9]. Group 1: Night Economy Development - The "City Roller Coaster Pro" night bus in Hangzhou has become extremely popular, with tickets selling out quickly during the National Day holiday [3][5]. - The bus route was optimized to allow passengers to experience the scenic views of six bridges twice, enhancing customer satisfaction [3][5]. - The night bus service is part of a broader trend in Zhejiang, where multiple cities are launching night sightseeing buses to boost local tourism and consumption [7][8]. Group 2: Consumer Engagement - The night bus service includes additional entertainment features such as "music flash" events, where live performances are held during the ride, enriching the overall experience for passengers [6]. - The integration of transportation with cultural and leisure activities is seen as a way to activate the night economy, transforming nighttime into a vibrant social and entertainment scene [9]. Group 3: Policy Support - The Zhejiang provincial government is actively promoting the expansion of new consumption scenarios and enhancing the scale and effectiveness of the night economy as part of its 2025 action plan [9]. - The initiative aims to shift the perception of nighttime from merely a resting period to an opportunity for social interaction and cultural experiences [9].