Core Points - The article discusses the comprehensive upgrade of support and incentives for urban riders by Taobao Flash and Ele.me, including subsidies for pension and medical insurance, with coverage reaching up to 100% [1][2] - The "Orange Plan" aims to reward altruistic actions and support riders in need, with no upper limit on rewards for acts of bravery [3] - The launch of the first uniform in the food delivery industry, which will be provided for free to approximately one million riders, marks a significant step towards professionalization [5][6] Summary by Sections Insurance Subsidies - Nationwide coverage for pension and medical insurance subsidies is introduced, with at least 50% coverage for stable riders and full coverage for team leaders and honorary riders [2] - The initiative will first be implemented in ten cities by October and aims for nationwide coverage by the end of the year [2] - Additional protections include "new occupational injury" insurance and free heatstroke insurance for all riders [2] Orange Plan - The "Orange Plan" is launched to honor and incentivize reliable urban riders, with increased support for education and assistance for riders' children [3] - The plan includes unlimited rewards for acts of heroism and additional support for families facing severe challenges, increasing aid from 30,000 to 50,000 yuan [3] - The plan also expands medical assistance for riders facing high out-of-pocket expenses for serious illnesses [3] Uniform Launch - The new 2025 autumn uniform features a racing suit design, emphasizing professionalism and safety, and will be provided free of charge to active riders [5][6] - The uniform includes practical features such as a waist bag for emergency supplies and storage for critical medical information [6] Industry Development - The company plans to increase investments in safety rewards and enhance the emergency rescue product system, with nearly 100 million yuan allocated for safety initiatives [7] - Since the launch of Taobao Flash, the number of active riders has increased by 181%, with part-time riders growing by 236% [7] - The transition from "rider" to "urban knight" reflects a broader movement towards recognizing this profession as a modern service industry role with skills certification and social security [7]