Core Points - The article discusses the comprehensive upgrade of support and incentives for urban riders by Taobao Flash and Ele.me, including subsidies for pension and medical insurance, with coverage reaching up to 100% [1][2] - The "Orange Plan" aims to reward altruistic actions and support riders in need, with no upper limit on rewards for acts of bravery [3] - The launch of the first uniform in the food delivery industry, which will be provided for free to approximately one million riders, marks a significant step towards professionalization [5][6] Summary by Sections Insurance Subsidies - Nationwide coverage for pension and medical insurance subsidies is introduced, with at least 50% coverage for stable riders and full coverage for team leaders and honorary riders [2] - The initiative will first be implemented in ten cities by October and aims for nationwide coverage by the end of the year [2] - Additional protections include "new occupational injury" insurance and free heatstroke insurance for all riders [2] Orange Plan - The "Orange Plan" is launched to honor and incentivize reliable urban riders, with increased support for education and assistance for riders' children [3] - The plan includes unlimited rewards for acts of heroism and additional support for families facing severe challenges, increasing aid from 30,000 to 50,000 yuan [3] - The plan also expands medical assistance for riders facing high out-of-pocket expenses for serious illnesses [3] Uniform Launch - The new 2025 autumn uniform features a racing suit design, emphasizing professionalism and safety, and will be provided free of charge to active riders [5][6] - The uniform includes practical features such as a waist bag for emergency supplies and storage for critical medical information [6] Industry Development - The company plans to increase investments in safety rewards and enhance the emergency rescue product system, with nearly 100 million yuan allocated for safety initiatives [7] - Since the launch of Taobao Flash, the number of active riders has increased by 181%, with part-time riders growing by 236% [7] - The transition from "rider" to "urban knight" reflects a broader movement towards recognizing this profession as a modern service industry role with skills certification and social security [7]

Core Insights - The article highlights the comprehensive upgrade of benefits and incentives for urban riders by Taobao Flash and Ele.me, including subsidies for pension and medical insurance, new uniforms, and support for education [1][2][4]. Group 1: Insurance and Subsidies - The initiative marks the first nationwide coverage of pension and medical insurance subsidies for riders, with a minimum subsidy of 50% for stable riders and full coverage for team leaders and honorary riders [2]. - The program will initially launch in ten cities, including Wuhan and Nantong, by October, with plans to expand nationwide by the end of the year [2]. - Additional protections include "new occupational injury" insurance and free "heatstroke insurance" for all riders [2]. Group 2: Orange Plan - The "Orange Plan" aims to reward reliable urban riders and provide support for education, with increased funding for scholarships and assistance for families facing hardships [3]. - The plan will raise the maximum aid for families in crisis from 30,000 to 50,000 yuan, and expand medical assistance for 29 severe illnesses [3]. - A charity initiative involving Alibaba and Ant Group employees has been launched to support the Orange Plan, with over 2,300 participants already registered [3]. Group 3: Professionalization of Riders - The new 2025 autumn uniform, designed in a racing style, represents a significant step towards the professionalization of urban riders [4]. - Approximately one million riders will receive new uniforms, helmets, and delivery boxes for free [4]. - The company plans to invest nearly 100 million yuan to enhance safety rewards and upgrade rescue products for riders [5]. Group 4: Growth Metrics - Since the launch of Taobao Flash, the monthly active rider count has increased by 181% year-on-year, with part-time riders growing by 236% [5]. - The number of riders earning over 10,000 yuan in July has tripled compared to the previous year, indicating a growing ecosystem in the delivery sector [5]. - The transition from "riders" to "urban knights" reflects a broader movement towards skilled, socially secure, and respected service industry roles [5].