Core Viewpoint - The launch of the first uniform for delivery riders by Taobao Flash and Ele.me marks a significant upgrade in the industry and reflects a new recognition of the rider profession by society [1][3]. Group 1: Uniform Design and Features - The new rider uniform features a racing suit style with a streamlined design, emphasizing both functionality and a professional image [1][4]. - The uniform is made from high-performance 3L composite fabric, which is windproof, breathable, and water-repellent, exceeding national standards for durability [4]. - The uniform includes practical elements such as an information pocket for emergency details and a waist bag that serves as a medical safety kit [4]. Group 2: Rider Support and Incentives - Taobao Flash and Ele.me announced that approximately one million active riders will receive the new uniform and equipment for free [1][3]. - The companies have introduced an upgraded incentive system that includes a 50% or higher social security subsidy and special protections for riders [1][6]. - The "Orange Intent Plan" aims to provide comprehensive support for riders, including educational assistance for their children and increased rewards for safe riding [6][7]. Group 3: Community Engagement and Recognition - The design process of the uniform involved input from the rider community, ensuring that their practical needs were addressed [4][5]. - The recognition of riders as "urban knights" is expected to enhance service quality and encourage more individuals to participate in urban services [7]. - The growing scale of riders has positioned them as essential contributors to urban life, often engaging in community support and safety initiatives [7].