Core Viewpoint - Hengfeng Bank has been awarded the "Annual Pension Financial Social Responsibility Award" for its systematic innovation and social responsibility practices in the field of pension financial services [1][2]. Group 1: Award and Recognition - The "Jiefu Award" was established by the financial media "Caishi China" in 2014, recognized as a significant honor in the financial industry [2]. - The award aims to review and showcase various business explorations and innovations by banks over the past year, highlighting institutions, products, and individuals with outstanding achievements [2]. Group 2: Pension Financial Services - Hengfeng Bank focuses on the silver economy, covering three main areas: pension finance, pension service finance, and pension industry finance [4]. - The bank has launched a dedicated service brand "Yueheng·Sui Xiang" for elderly clients, creating a comprehensive service system that includes products, rights, activities, tools, teams, partner enterprises, and platforms [4]. - The bank has increased credit supply in the silver economy sector to support the development of pension services and ensure the security of pension funds [4]. Group 3: Product and Service Innovation - Hengfeng Bank has developed exclusive deposit and wealth management products tailored to the risk preferences of the elderly, addressing their multi-level pension planning needs [4]. - The bank has designed the "Hengxiangfu Card" with aesthetic considerations for the elderly and offers benefits such as fee waivers for lost card reporting and transaction notifications [4]. Group 4: Community Engagement and Education - The bank has established "Bank Branch Elderly Universities" in collaboration with local educational institutions, offering over 650 courses on topics like fraud prevention and health [5]. - Hengfeng Bank organizes weekly "Sui Xiang Activity Days" with various activities to enrich the lives of the elderly [5]. - A user-friendly WeChat mini-program "Hengfeng Sui Xiang Zone" has been launched to enhance online engagement for elderly clients [5]. Group 5: Support for the Elderly Industry - Hengfeng Bank has included the elderly industry in its credit business focus, supporting sectors such as elderly product manufacturing and facility construction [5]. - The bank has introduced innovative financial products like "Grassroots Medical Loans" to enhance the service capabilities of local healthcare institutions [5]. - The bank aims to continue its commitment to serving the public through product innovation, service optimization, and community engagement [5].