Core Viewpoint - Hengfeng Bank, as the only national joint-stock commercial bank headquartered in Shandong, emphasizes the cultivation and promotion of Chinese financial culture, integrating it into all aspects of its management for high-quality development [1][3]. Group 1: Financial Culture and Community Engagement - The bank has established a financial culture academy that showcases the practice of Chinese financial culture through various formats, receiving over 10,000 visitors since its inception [1]. - Hengfeng Bank's financial culture academy emphasizes political attributes, showcasing the spirit of the 20th National Congress and achievements in serving the real economy and managing financial risks [3]. - The bank has actively engaged in community service, organizing over 5,800 financial education activities benefiting more than 150 million people [6]. Group 2: Financial Performance and Growth - In 2024, Hengfeng Bank plans to issue over 700 billion yuan in loans, with a year-on-year growth rate exceeding 20% in technology, green, and inclusive loans [3]. - The bank's non-performing loan ratio stands at 1.49%, marking a continuous decline for 24 consecutive quarters, the best in the industry [3]. - Since 2020, the bank has provided over 550 billion yuan in corporate loans in Shandong, with the loan balance in the province nearly doubling since its restructuring [3]. Group 3: Customer-Centric Services - Hengfeng Bank focuses on a people-centered approach, developing a pension finance brand that has received recognition as a "good financial product" in Shandong [6]. - The bank has nearly 100 branches recognized as "civilized service demonstration sites," ranking among the top in the industry [6]. - The customer service hotline has achieved a satisfaction rate of 99.4%, reflecting the bank's commitment to consumer rights protection [6]. Group 4: Innovation and Professionalism - The bank has launched innovative financial solutions, including the "Heng Green Easy Carbon" carbon finance solution and the first "water-saving loan" linked to intellectual property [7]. - Hengfeng Bank has been awarded "Best Supply Chain Finance Bank" for three consecutive years, highlighting its commitment to enhancing supply chain financial services [7]. - The bank has successfully assisted local enterprises in issuing various types of bonds, boosting confidence in overseas investment in Shandong [7]. Group 5: Cultural Integration and Development - The bank has implemented a cultural enhancement project, refining its corporate culture to integrate Chinese financial culture deeply into its operations [8]. - The "Five Musts and Five Must Nots" principles have been incorporated into employee conduct guidelines, promoting a culture of integrity and compliance [8].

Core Viewpoint - The 2025 China International Financial Expo showcased Hengfeng Bank's achievements and innovations in financial services, emphasizing its commitment to various financial sectors and the integration of technology in driving economic development [1][3][10]. Digital Finance - Hengfeng Bank presented multiple digital loan products and innovations, focusing on a service system tailored for elderly customers, which has earned recognition in Shandong Province [3]. - The bank utilizes big data and AI to enhance financing approval strategies, effectively serving a diverse range of clients, including large enterprises and small businesses [3]. Green Finance - The bank is committed to supporting green, low-carbon, and circular economies, aiming to establish itself as a recognized green financial brand [4]. - Hengfeng Bank has launched innovative products like the first knowledge property-linked "water-saving loan" and a carbon finance solution to prioritize resource allocation to green sectors [4]. Pension Finance - Hengfeng Bank is building a comprehensive pension finance ecosystem, focusing on enhancing its brand competitiveness and establishing a value chain for pension finance [5]. Inclusive Finance - The bank has increased its support for small and micro enterprises, with inclusive loans growing at 13.29% and agricultural loans at 18.60% [6]. - The average interest rate for inclusive loans has decreased by 32 basis points, while loans for small manufacturing and technology enterprises have surged by 53.15% and 56.53%, respectively [6]. Digital Transformation - Hengfeng Bank is advancing its digital transformation by establishing a digital banking innovation lab and enhancing its risk control systems [7]. - The bank aims to integrate data processes with business and technology to improve service quality [7]. Technology Finance - The bank focuses on the financial needs of technology innovation enterprises through various financing methods, including specialized credit products and partnerships with research institutions [8]. - Hengfeng Bank actively supports major national technology projects to facilitate the transformation of technological achievements [8]. Future Outlook - Hengfeng Bank plans to deepen its commitment to the national financial strategy, enhance green finance, improve pension services, and expand inclusive finance [10]. - The bank aims to leverage technology to empower financial services and support high-level technological self-reliance, contributing to China's modernization efforts [10].