Core Viewpoint - The smart toy industry in China is experiencing significant growth, driven by advancements in technology and increasing consumer spending, with the market expected to reach approximately 30 billion yuan by 2025 [1][4][21]. Group 1: Industry Definition and Classification - Smart toys integrate advanced technologies such as AI, IoT, and sensors, distinguishing them from traditional toys by offering interactivity and learning capabilities [2][4]. - They can be categorized by technical functions (e.g., voice interaction, robotics, AR/VR), interaction methods (active, passive, mixed), and application scenarios (educational, entertainment, companionship) [2]. Group 2: Industry Development Status - The smart toy market in China is projected to grow from about 26.8 billion yuan in 2024 to around 30 billion yuan in 2025, reflecting a robust demand driven by rising household incomes and supportive government policies [4][21]. - The number of smart toy patents in China totaled 823 from 2016 to 2024, indicating a surge in innovation within the industry [6]. Group 3: Industry Chain - The smart toy industry chain consists of upstream suppliers (raw materials and components), midstream manufacturers (R&D and production), and downstream sales channels (e-commerce, retail, and educational institutions) [8][10]. Group 4: Development Environment and Policies - Recent government policies aim to enhance product quality and encourage innovation in the toy industry, providing a solid foundation for the long-term healthy development of smart toys [12][13]. Group 5: Competitive Landscape - Major global players in the smart toy market include Mattel and Hasbro from the U.S., Bandai from Japan, and LEGO from Denmark, which dominate the high-end market due to their strong R&D and sales capabilities [14]. - In China, key competitors include companies like Aofei Entertainment, Weiyida, and Bangbao Yizhi, which focus on R&D and brand building, while a second category consists of smaller OEM manufacturers with limited capabilities [14][15][17]. Group 6: Future Trends - The smart toy industry is expected to evolve towards a three-dimensional transformation involving technology, products, and business models, shifting from mere entertainment to integrating education, social interaction, and family ecosystems [21][22].