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德州体育产业“链”动全球
Qi Lu Wan Bao· 2025-07-28 21:12
Group 1: Company Performance - Shandong Century Star Sports Equipment Co., Ltd. expects foreign trade sales to exceed 40 million yuan by 2025, with annual growth of 50% [3] - The company has an annual sales revenue exceeding 200 million yuan, with outdoor fitness equipment and plastic tracks generating around 80 million yuan annually [3] - Shandong Maibaohe Fitness Equipment Co., Ltd. reports that 30% of its products are sold domestically while 70% are exported to over 160 countries [4] Group 2: Industry Development - Dezhou is accelerating the construction of an internationally influential sports industry ecosystem, supported by a complete industrial chain from competitive sports equipment to smart sports solutions [4] - The sports equipment industry in Dezhou is optimizing its spatial layout, forming three major industrial matrices centered around Leiling, Ningjin, and Qingyun [4] - The city is transitioning from "Made in China" to "Intelligent Manufacturing Globally," aiming to secure a competitive position in the international sports industry [4] Group 3: International Market Expansion - Shandong Dahuzi Sports Equipment Co., Ltd. has successfully expanded into international markets since 2006, with products sold in over 90 countries and regions [5] - The company actively participates in domestic and international exhibitions to further explore international markets [5] - Taishan Sports Industry Group has enhanced its brand influence and market share by participating in international top-level sports events [6] Group 4: Strategic Initiatives - Taishan Sports is leveraging government platforms and favorable trade policies to expand its overseas market presence, focusing on international events as a showcase for "Chinese Intelligence" [7] - The company aims to accelerate the development of emerging markets along the "Belt and Road" initiative while emphasizing technology and brand-driven competitive advantages [7] - Dezhou is hosting international sports events, enhancing its cultural soft power and showcasing its sports industry to the world [7][8]
从产品到赛事,德州体育产业“链”动全球
Qi Lu Wan Bao Wang· 2025-07-25 07:18
Group 1: Company Performance and Growth - Shandong Century Star Sports Equipment Co., Ltd. expects foreign trade sales to exceed 40 million yuan by 2025, with annual growth of 50% [1] - The company has an annual sales revenue exceeding 200 million yuan, with outdoor fitness equipment and plastic tracks generating around 80 million yuan annually [1] - Shandong Maibaohe Fitness Equipment Co., Ltd. reports that 70% of its sales are international, reaching over 160 countries [5] Group 2: Industry Development and Internationalization - Dezhou is accelerating the construction of an internationally influential sports industry ecosystem, supported by a complete industrial chain from competitive sports equipment to smart sports solutions [3] - The sports equipment industry in Dezhou is optimizing its spatial layout, forming three major industrial matrices centered around Leiling, Ningjin, and Qingyun [3] - Taishan Sports Industry Group has successfully expanded its brand influence and market share through participation in international sports events, serving as a strategic partner for major global sports organizations [8] Group 3: International Market Expansion - Dahuzi Sports Equipment Co., Ltd. has established a significant presence in the global market, participating in various international exhibitions and selling products in over 90 countries [7] - Taishan Rui Leopard Composite Materials Co., Ltd. focuses on technological innovation and has developed customized products that meet international competition standards, supporting Chinese athletes on the global stage [10] - Dezhou is building a comprehensive international ecosystem that includes research, production, marketing, and event operations, enhancing its position in the global sports industry [13]