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东方雨虹积极求变,零售业务助力业绩持续改善
Bei Jing Shang Bao· 2025-10-31 13:05
Core Viewpoint - Oriental Yuhong has experienced a significant recovery in performance in the third quarter of 2025, driven by continuous channel transformation and customer optimization, with revenue reaching 7.032 billion yuan, an increase of 8.51% year-on-year [2][4]. Financial Performance - In Q3 2025, Oriental Yuhong achieved revenue of 7.032 billion yuan, a year-on-year increase of 8.51%, and a net profit of 245 million yuan [4]. - For the first three quarters of 2025, the company's revenue was 20.601 billion yuan, a decrease of 5.06% year-on-year, with a net profit of 810 million yuan [4]. - The operating cash flow for the first three quarters of 2023 was 416 million yuan, reflecting a substantial increase of 184.56% year-on-year [5]. Channel Transformation - Oriental Yuhong has successfully transitioned from a direct sales model focused on large real estate clients to a channel model primarily based on retail and engineering channels [7]. - The company has deepened its retail channel by enhancing service capabilities and establishing an integrated online and offline retail operation model, with retail channel revenue reaching 5.059 billion yuan in the first half of 2025, accounting for 37.28% of total revenue [7]. Focus on Civil Construction Business - The civil construction business has become a key area of development for Oriental Yuhong, providing comprehensive solutions for various residential needs, including waterproofing and wall decoration [8]. - The civil construction group achieved revenue of 9.373 billion yuan in 2024, a year-on-year increase of 14.58%, representing approximately 33.41% of total revenue [7]. Addressing Industry Pain Points - Oriental Yuhong aims to address significant pain points in the housing repair industry, such as quality assurance and transparency in pricing, by implementing a standardized service process [11]. - The company has introduced the "Rainbow Plan" to support partners in enhancing their marketing capabilities and breaking through growth bottlenecks [12]. Commitment to Rural Markets - The company is committed to deepening its presence in rural markets, promoting green building materials, and enhancing living standards in rural areas through reliable products and services [9][13]. - Oriental Yuhong has initiated a public welfare program aimed at addressing housing issues in rural areas, demonstrating its commitment to corporate social responsibility [8].