Core Viewpoint - The article discusses Apple's challenges in the AI sector, particularly regarding the delayed rollout of enhanced Siri and the company's struggle to keep pace with competitors in AI technology [2][5][19]. Group 1: WWDC Highlights - The 2025 WWDC focused on operating system updates with a new UI design featuring a "liquid glass" effect and a unified naming convention for all platforms [2][5]. - Apple's AI strategy was presented as a three-layer architecture, emphasizing user privacy with a combination of local small models, self-developed cloud models, and external large models [7][8]. - Despite the announcements, the actual implementation of AI features has been slow, with enhanced Siri's release pushed back to 2026, leading to user dissatisfaction and legal challenges [9][19]. Group 2: Internal Challenges - Apple's internal structure for AI was elevated with the hiring of former Google AI head John Giannandrea, but significant investment and resource allocation issues hindered progress [14][17]. - Key figures within Apple, such as former CFO Luca Maestri and software head Craig Federighi, were initially resistant to investing heavily in AI, which contributed to the company's lag in the field [17][18]. - The company has been testing various AI models but has fallen behind competitors like ChatGPT in terms of accuracy and capabilities [18][19]. Group 3: Future Strategies - Apple is attempting to rectify its AI strategy by restructuring the development of enhanced Siri and exploring partnerships with AI search firms like Perplexity [24][26]. - The company is adopting a more cautious approach to announcing new features, likely to avoid previous pitfalls and manage user expectations better [26][28]. - Despite the competitive landscape, there is still an opportunity for Apple to catch up, as no single competitor has yet dominated the mobile AI space [26][28].