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(新春走基层)留学生用影像连接中外:兰花产业点亮广东乡村
Zhong Guo Xin Wen Wang· 2026-02-11 06:34
Core Insights - The article highlights the role of international students in promoting the orchid industry in Guangdong, China, and their efforts to connect Chinese rural culture with the world through visual storytelling [1][3]. Group 1: Orchid Industry Development - The company Baolei Agricultural Technology Co., Ltd. focuses on promoting various orchid species such as Jianlan, Molan, and hybrid orchids, which are popular among consumers due to their elegant qualities and adaptability [3]. - The company has achieved a sales rate of over 90% for its New Year flowers, with some popular varieties even experiencing stock shortages due to increased demand during the Spring Festival [3]. Group 2: Rural Revitalization and Cultural Tourism - The Zhenshan Street Party Committee is leveraging the orchid industry to drive rural revitalization and create a unique cultural tourism brand, employing a "company + base + farmer" model to increase local farmers' income and develop orchid cultural tourism [3][5]. - The "突击队" (Strike Team), composed of over 30 international students from more than 20 countries, has produced over 100 video works showcasing the natural scenery, traditional culture, and unique industries of over 50 towns and villages in Guangdong [3][5]. Group 3: International Collaboration and Cultural Exchange - The Strike Team has collaborated with local government bodies to produce a series of 12 micro-documentaries titled "Hi, Zhenshan," which narrate the high-quality development stories of Zhenshan Street from the perspective of international students [5]. - The project aims to combine local narratives with international perspectives, enhancing the global reach and understanding of Chinese rural stories [5][7]. - The involvement of international students has not only improved their language and filmmaking skills but also deepened their recognition of Chinese rural development concepts, positioning them as cultural bridges between China and their home countries [7].
第33届兰花博览会在鹤庆开幕
Xin Lang Cai Jing· 2026-02-09 00:44
Core Insights - The 33rd Orchid Expo opened in Hekou County, themed "Yindu Hekou · Orchid Fragrance," aiming to create a platform for orchid cultural exchange and industry cooperation [1] - The expo features thousands of exquisite orchid pots, showcasing various species such as Lotus Petal Orchid, Spring Orchid, and Ink Orchid, highlighting the unique charm and vibrant industry of "China's Lotus Petal Orchid Hometown" [1] - A significant highlight of this year's expo is the integration of intangible cultural heritage with orchid culture, exemplified by handcrafted silver and copper orchid ornaments designed by a provincial intangible cultural heritage representative [1] Event Activities - The expo includes an orchid painting and photography exhibition, live sketching activities, and showcases local specialty products and ethnic cuisine experiences, allowing visitors to enjoy local customs and delicacies [2] - The 13th China Orchid Industry Development Forum is concurrently held, inviting experts and scholars to discuss topics such as orchid breeding technology innovation, promotion of green planting models, and the integration of orchid culture and tourism for high-quality industry development [2] Duration - The Orchid Expo will run until February 11 [3]
“齐天大圣”亮相广州兰圃,这个父亲节,带上爸爸一起赏兰言爱
Nan Fang Nong Cun Bao· 2025-06-13 10:35
Core Viewpoint - The article highlights the introduction of the "Qi Tian Da Sheng" orchid as a special flower for Father's Day, symbolizing paternal love and promoting the cultural significance of orchids in the Guangdong region [2][20]. Group 1: Event Details - The "Qi Tian Da Sheng" orchid will be showcased at the Guangzhou Lanpu as part of the "Father's Love Like Orchid" cultural week starting from June 12 [8][9]. - The event aims to celebrate Father's Day by encouraging citizens to express their love for their fathers through the gifting of orchids [5][36]. Group 2: Cultural Significance - The "Qi Tian Da Sheng" orchid, developed in the "Orchid Capital of China" (Si Hui), represents the idea that "fatherly love is an omnipotent existence" [19][20]. - The event combines orchid culture with the scenic beauty of Lingnan gardens, enhancing the experience of visitors [12][13]. Group 3: Marketing and Sales Strategy - The event will leverage online sales channels, allowing customers to purchase orchids directly through QR codes, reflecting the growing trend of e-commerce in the floral industry [24][26]. - The "Qi Tian Da Sheng" orchid will also be promoted at key transportation hubs like Guangzhou Baiyun International Airport and Guangzhou Tower subway station to maximize visibility and consumer engagement [29][30].