Core Viewpoint - The article discusses the cultural and economic significance of the "Father's Love Like Orchid" campaign in Guangdong's Siqiao, which has successfully transformed the local orchid industry by associating orchids with emotional expressions of paternal love, particularly during Father's Day [4][10][24]. Group 1: Cultural Significance - The phrase "Father's Love Like Orchid" has become a cultural symbol, resonating deeply with the public and reflecting the emotional value of fatherhood [3][4][10]. - The campaign has been celebrated for four consecutive years, indicating its deep-rooted impact on local culture and emotional expression [7][72]. - The initiative aligns with the Chinese Communist Party's call for the creative transformation and innovative development of traditional culture [9][10]. Group 2: Economic Impact - The orchid sales in Siqiao have seen a significant increase, with prices rising from 20 yuan to 40 yuan per pot and sales volume increasing from 850,000 pots to 3 million pots [20]. - The campaign has successfully turned a seasonal sales slump into a peak sales period, showcasing effective marketing strategies [19][20]. - The "Father's Love Like Orchid" initiative has been recognized as a classic case in agricultural brand building, contributing to the local economy [21][22]. Group 3: Marketing Strategy - The campaign utilizes various marketing tactics, including themed events, AI engagement, and storytelling to enhance emotional connections with consumers [78][81][84]. - The introduction of the "Qitian Dasheng" orchid as a Father's Day gift has created a unique market niche, differentiating it from traditional gift options [25][56]. - The continuous promotion of the campaign has established a strong brand identity, making "Father's Love Like Orchid" a recognized and valued brand in the orchid industry [87][92].

Core Viewpoint - The article highlights the introduction of the "Qi Tian Da Sheng" orchid as a special flower for Father's Day, symbolizing paternal love and promoting the cultural significance of orchids in the Guangdong region [2][20]. Group 1: Event Details - The "Qi Tian Da Sheng" orchid will be showcased at the Guangzhou Lanpu as part of the "Father's Love Like Orchid" cultural week starting from June 12 [8][9]. - The event aims to celebrate Father's Day by encouraging citizens to express their love for their fathers through the gifting of orchids [5][36]. Group 2: Cultural Significance - The "Qi Tian Da Sheng" orchid, developed in the "Orchid Capital of China" (Si Hui), represents the idea that "fatherly love is an omnipotent existence" [19][20]. - The event combines orchid culture with the scenic beauty of Lingnan gardens, enhancing the experience of visitors [12][13]. Group 3: Marketing and Sales Strategy - The event will leverage online sales channels, allowing customers to purchase orchids directly through QR codes, reflecting the growing trend of e-commerce in the floral industry [24][26]. - The "Qi Tian Da Sheng" orchid will also be promoted at key transportation hubs like Guangzhou Baiyun International Airport and Guangzhou Tower subway station to maximize visibility and consumer engagement [29][30].