Group 1 - The young consumer group represented by "post-00s" is reshaping the demand pattern in the home appliance market, with significant growth in small appliances driven by aesthetic consumption, health care, kitchen appliances, and pet-related products [1][7] - During the 6.18 shopping festival, small appliances have become a major growth category on e-commerce platforms, with brands leveraging promotional events to lower purchase thresholds and attract consumers into "new scenarios" [1][2] - Tmall reported a 21% increase in overall sales in the home appliance sector in May, with specific categories like vacuum cleaners seeing a 54.9% year-on-year sales growth [2] Group 2 - Brands like TYMO are preparing for major sales events well in advance, with stock and marketing strategies set months prior to the event, indicating a strong commitment to capitalize on the shopping festival [2][3] - The competition in the small appliance sector is still in its early stages, with a wide price range and numerous players, but few leading brands, particularly in categories like hair styling tools [5] - The industry faces challenges in finding new paths beyond price competition, with a focus on technological innovation and differentiation becoming crucial for long-term success [6][11] Group 3 - The rise of the "post-00s" consumer group is driving demand for stylish and high-priced products, with a notable increase in sales of home automation and convenience appliances during the 6.18 festival [7][8] - New brands are emerging in the market, focusing on creating unique products that cater to specific consumer needs, such as wall-mounted washing machines and retro mini-fridges [10] - Continuous product iteration and differentiation are essential for brands to maintain competitive pricing and market relevance, as evidenced by TYMO's approach to product development [11]